Project Description

Client:

Bookkeeping & Part-Time CFO Services Firm

Industry:

Accounting

Campaign Type:

Search Engine Optimization (SEO), Local SEO, and Content Marketing

Goals:

Amplify search engine presence on Google to acquire a consistent flow of targeted traffic and leads of small businesses, non-profits, and start-ups seeking outside help with bookkeeping and/or part-time CFO assistance.

Strategy:

Ongoing SEO, Link Development, Local SEO (Google My Business), and Content Marketing

Background & Execution

This client originally came to Online Marketing Standard back in 2020 to get their organic traffic and Google My Business (GMB) listings prominently placed in search results both nationally and locally in the Andover and Boston, MA markets, where they physically operate.

Month one of the campaign started off by first conducting an exhaustive site audit and local citations audit to uncover coding, content, site architecture, analytics, and local citation issues that were hindering the site’s performance in Google organic and GMB.

In Month 2 and beyond, Online Marketing Standard fixed the issues unearthed in month one’s audit and immediately deployed an aggressive SEO and Local SEO strategy to boost the client’s visibility locally and nationally with a heavy focus on start-ups, non-profits and Quickbooks-related proactive searchers.

The strategy consisted of the following:

  • Audit and fix all issues uncovered in the website audit and local citations audit
  • On-page SEO of all of their top pages (bookkeeping, non-profit bookkeeping, part-time CFO services, Quickbooks bookkeeping, etc)
  • Link Development to boost ranking for main phrases and their respective page targets
  • Content Marketing of up to 1k words/month of fresh copy in the form of new landing pages or highly relevant blog posts

SEO Results – June 1, 2020 – September 23, 2021 vs. June 1, 2019 – September 23, 2020

Looking at the above Google Analytics graph showcasing June 1, 2020 – September 23, 2021, vs. the same time period the year prior, the results we achieved in our follow up SEO campaign tells the tale.

Google Organic Growth:

Overall organic search engine traffic saw marked gains as well:

  • New Users went up 369%
  • % of New Users went up 364%
  • Sessions went up 308%
  • Inbound form submissions went up 26%

Now in our second year, we are currently on pace to achieve a 400% increase in organic traffic and record-breaking numbers in terms of inbound phone inquiries and form submissions to inquire about this client’s bookkeeping and part-time CFO services.

Google My Business (local SEO), which was a critical part of our overall strategy, never had tracking set up properly within Google Analytics to track performance until Online Marketing Standard started working with this client. Because of this, we’re only able to show traffic and form submissions from inception to current since year-over-year data isn’t available for this timeframe.

Local SEO (GMB) Results – June 1, 2020 – September 23, 2021

Andover Location

Google My Business traffic and conversions for the Andover, MA location showed the following:

  • 164 Users
  • 155 New Users
  • 192 Sessions
  • 13 inbound form submissions

Boston Location

Google My Business traffic and conversions for the Boston, MA location showed the following:

  • 120 Users
  • 111 New Users
  • 150 Sessions
  • 5 inbound form submissions

Conclusion

At Online Marketing Standard, we understand that our clients want tangible results from their marketing dollars. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at marketing trends and ways to augment results for our clients.

Here at Online Marketing Standard, we have over 50 years of collective digital marketing experience spanning across dozens of industries including bookkeeping and accounting firms. Whether the goal is an increase in bookkeeping service inquiries through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Online Marketing Standard has the experience and knowledge to execute the right campaign for your business. For more information on how to see similar results for your bookkeeping service, call Online Marketing Standard at 407-604-0990 and let us drive traffic to your website, while improving your bottom line.

Get Your Free Digital Marketing Assessment Today

When the future of your business is at stake, there’s no time to delay. The time to take action is now, and the team at Online Marketing Standard is looking forward to hearing from you, and telling you more about how your business can succeed with our help.

Take the first step by filling out the form on this page, and you can schedule a free, no-obligation consultation to discuss your needs in a digital marketing strategy for your business.

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