This client originally came to Online Marketing Standard back in 2021 to get their organic traffic and Google Business Profile (GBP) listings prominently placed in search results locally in Toronto, ON, where they physically operate.
Month one of the campaign started off by first conducting an exhaustive site audit and local citations audit to uncover coding, content, site architecture, analytics, and local citation issues that were hindering the site’s performance in Google organic and GBP.
In Month 2 and beyond, Online Marketing Standard fixed the issues unearthed in month one’s audit and immediately deployed an aggressive SEO and Local SEO strategy to boost the client’s visibility locally and nationally with a heavy focus on IT support for accounting firms, non-profits, law offices, manufacturing companies, and engineering firms.
The strategy consisted of the following:
- Audit and fix all issues uncovered in the website audit and local citations audit
- On-page SEO of all of their top pages
- Link Development to boost ranking for main phrases and their respective page targets
- Content Marketing of up to 1k words/month of fresh copy in the form of new landing pages or highly relevant blog posts
SEO Results – January 1, 2022 – December 30, 2022 vs. Prior Year
Overall organic search engine traffic saw the following:
- New Users went up over 150%
- Sessions went up over 200%
- Inbound lead inquiries went up over 200%