Project Description

Client:

Managed Service Provider

Industry:

IT Support Services

Campaign Type:

Search Engine Optimization (SEO), Local SEO, and Content Marketing

Goals:

Amplify search engine presence on Google to acquire a consistent flow of targeted traffic and leads of small and medium sized enterprises seeking IT support.

Strategy:

Ongoing SEO, Link Development, Local SEO (Google Business Profile), and Content Marketing

Background & Execution

This client originally came to Online Marketing Standard back in 2021 to get their organic traffic and Google Business Profile (GBP) listings prominently placed in search results locally in Toronto, ON, where they physically operate.

Month one of the campaign started off by first conducting an exhaustive site audit and local citations audit to uncover coding, content, site architecture, analytics, and local citation issues that were hindering the site’s performance in Google organic and GBP.

In Month 2 and beyond, Online Marketing Standard fixed the issues unearthed in month one’s audit and immediately deployed an aggressive SEO and Local SEO strategy to boost the client’s visibility locally and nationally with a heavy focus on IT support for accounting firms, non-profits, law offices, manufacturing companies, and engineering firms.

The strategy consisted of the following:

  • Audit and fix all issues uncovered in the website audit and local citations audit
  • On-page SEO of all of their top pages
  • Link Development to boost ranking for main phrases and their respective page targets
  • Content Marketing of up to 1k words/month of fresh copy in the form of new landing pages or highly relevant blog posts

SEO Results – January 1, 2022 – December 30, 2022 vs. Prior Year

Overall organic search engine traffic saw the following:

  • New Users went up over 150%
  • Sessions went up over 200%
  • Inbound lead inquiries went up over 200%

 

Conclusion

At Online Marketing Standard, we understand that our clients want tangible results from their marketing dollars. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at marketing trends and ways to augment results for our clients.

 

Here at Online Marketing Standard, we have over 50 years of collective digital marketing experience spanning across dozens of industries including managed service providers in the US and Canada. Whether the goal is an increase in IT support service inquiries through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Online Marketing Standard has the experience and knowledge to execute the right campaign for your business. For more information on how to see similar results for your MSP, call Online Marketing Standard at 407-604-0990 and let us drive traffic to your website, while improving your bottom line.