Digital marketing has become a crucial aspect of running a successful business. In today’s increasingly digital world, it’s essential to have a strong online presence if you want to reach your target audience and drive leads and sales. This is particularly true for franchises and franchisees, who often face unique marketing challenges when trying to stand out in the crowd.
At Online Marketing Standard, we understand these challenges and offer a range of digital marketing services specifically designed for franchises and franchisees.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website so that it appears at the top of search engine results pages (SERPs) when potential customers search for your business or related keywords. For franchises and franchisees, having a strong SEO strategy is crucial for driving organic traffic to their websites and generating leads and sales for their businesses.
At Online Marketing Standard, we have a team of SEO experts who can help you improve your website’s ranking. We’ll start by conducting a thorough analysis of your website’s current performance, including factors like site speed, mobile responsiveness, and user experience. From there, we’ll create a customized strategy that may include optimizing your content, building high-quality backlinks, and ongoing keyword research to further expand your content footprint in the marketplace.
One of the benefits of working with Online Marketing Standard is that we take a data-driven approach to SEO. We’ll analyze your website’s analytics and Google Search Console to determine the best course of action for improving the search engine visibility of your franchise location(s). We’ll also keep you updated on the progress of your SEO campaigns so that you can see the results for yourself each and every month throughout our engagement.
Content marketing is another essential component of digital marketing for franchises and franchisees. By creating valuable and engaging franchise-focused content, you can establish yourself as a thought leader in your industry, build brand awareness, and drive more traffic to your website and ultimately foot traffic to your physical location(s).
At Online Marketing Standard, we can help you create a content marketing strategy that aligns with your brand and resonates with your target audience. Our team of writers and designers can create high-quality blog posts, videos, infographics and other unique types of content that help you achieve your business goals and objectives.
One of the keys to successful content marketing is consistency. That’s why we work with our clients to create a content calendar and schedule our content production to ensure a steady stream of high-quality content month after month. We’ll also promot
For franchises and franchisees with brick-and-mortar locations, local SEO is particularly important. Local SEO is the process of optimizing your website and online presence so that it appears in local search results, which can drive foot traffic to your physical locations, drive inbound phone calls and visits to your website to learn more about your brand and its offerings.
At Online Marketing Standard, we can help you optimize your website for local search by creating location pages, managing your Google Business Profile listing, and building citations on local directories which is an important part of the local SEO equation. We’ll also create content that’s relevant to your local audience, which can help improve your search engine visibility and drive more foot traffic to your location(s) and traffic to your website.
Google Ads PPC
Google Ads PPC is a powerful digital marketing tool that allows you to drive traffic to your website and generate leads quickly. With Google Ads, you can create highly targeted campaigns that reach your ideal customers at the right time and place.
At Online Marketing Standard, we have a team of Google Ads experts who can help you create and manage your PPC campaigns ranging from traditional Google Ads to retargeting and display ads. We’ll work with you to identify the right keywords, create compelling ad copy, and track your campaigns’ performance to optimize your results and maximize your ROI in both the short- and long-term.
One of the many benefits of Google Ads PPC is that it’s a cost-effective way to reach your target audience and only pay for clicks on your ads, which means you can control your budget and ensure that you’re getting the best bang for your buck.
Social Media Marketing
Social media has become an essential part of digital marketing for franchises and franchisees. With billions of users across various social media platforms including Facebook, Instagram, TikTok, and YouTube, social media marketing is an effective way to build brand awareness, engage with your audience, and drive more sales for your business.
At Online Marketing Standard, we can help you develop a social media marketing strategy that aligns with your business goals and we’ll work with you to create a social media calendar that includes a mix of content types, including text, images, videos, and stories.
We can also help you manage your social media profiles, respond to customer inquiries and comments, and track your metrics. By analyzing your social media analytics, we can optimize your campaigns to ensure that you’re reaching your target audience and achieving your business goals.
Social Media Advertising
In addition to organic social media marketing, we also offer social media advertising services that can help you reach a wider audience and generate leads and sales. Social media advertising is a cost-effective way to target your ideal customers based on various demographic factors, including age, location, interests, and behaviors.
At Online Marketing Standard, we can help you create highly targeted social media ads that resonate with your ideal customers. Whether you’re looking to promote a specific product, service, or event, we can help you create ads that drive conversions and achieve your business goals.
One of the several benefits of social media advertising is that it’s a measurable way to track your return on investment (ROI). We’ll provide you with regular reports that show you how your campaigns are performing, and we’ll work with you to optimize your campaigns to ensure that you’re getting the best possible results.
Digital marketing is a top priority for franchises and franchisees looking to grow their businesses from online resources. At Online Marketing Standard, we offer a wide range of digital marketing services including SEO, content marketing, local SEO, Google Ads PPC, social media marketing, and social media advertising and take a data-driven approach to our services, and we’re committed to helping you achieve your business goals. Contact us today to learn more about how we can help you grow your franchise or franchisee business.