Transforming an Outdated Website into a Lead-Generating Powerhouse
Power Pros, a leading provider of Briggs & Stratton generator installations and electrical services, has unveiled its brand-new WordPress website, designed and built by Online Marketing Standard (OMS). The updated site, developed on the versatile Avada theme, represents a significant leap forward in Power Pros’ digital presence, offering a modernized platform full of SEO-optimized content and strategic lead-generating features.
The original Power Pros website, built several years ago, struggled with outdated information, minimal calls-to-action, and a lack of local market targeting. It did not fully showcase the breadth of Power Pros’ services, including their specialization in generators and electrical services.
With OMS’s intervention, Power Pros now has a website that not only aligns with their brand’s aesthetic but also integrates a fresh, professional look that emphasizes their expertise and services.
Building a Brand-Centric, SEO-Driven Website
When Power Pros partnered with OMS, the mission was clear: to create a digital experience that would attract new clients and improve visibility on search engines. OMS conducted in-depth consultations to understand Power Pros’ brand, objectives, and target audience. By leveraging years of experience in SEO and content marketing for generator installers and electricians, OMS delivered a website that seamlessly integrates Power Pros’ logo aesthetics, promotes their Briggs & Stratton generator product line, and highlights their exceptional electrical services.
The new website includes:
Driving Targeted Traffic with a Tailored Google Ads Campaign
In addition to the revamped website, OMS launched a targeted Google Ads campaign to accelerate lead generation for Power Pros. This campaign uses dedicated ad groups for both generator and electrical services, employing keyword-specific strategies to capture high-intent searches while keeping ad spend low and results high.
The benefits of the new Google Ads campaign include:
Setting Power Pros Up for Ongoing SEO Success
The new website is not just a one-time boost but a foundation for ongoing SEO growth. OMS is committed to continuing its SEO strategy with Power Pros by building new pages that align with emerging search trends and local market needs.
The website is designed to grow with Power Pros, allowing for easy integration of new content and service offerings without sacrificing performance or search rankings.
Ready to Transform Your Digital Presence?
If you’re a generator installer or electrician looking to transform your website into a powerful lead-generating tool, Online Marketing Standard is here to help. With proven digital marketing, web design, SEO, and paid advertising expertise, OMS delivers tailored solutions that drive real business results.
Contact OMS today to schedule a consultation or get a free website analysis below and start your journey to digital marketing success!
