Here’s How We Do It
At Online Marketing Standard, we use a combination of digital marketing expertise, data analysis and customer research to determine the best strategy to achieve your company’s growth goals and build your brand. Even though it sounds confusing, there really is a formula for giving charter companies the ability to build their customer base.
Before building any digital marketing campaign for our clients, we spend time analyzing the demographics of their typical customer base. We do this to determine what messaging engages them and makes them want to choose your fishing charter services over your competitors.
We then deploy our team of digital marketing experts to provide the following services:
Search Engine Optimization
Whether customers use a mobile device or a PC, they overwhelmingly go online to use search engines for recreational planning and research, including fishing trips. This is true for both existing customers and prospective customers.
Our experts in search engine optimization (SEO) and web design know how to make subtle changes to websites, keyword inclusions, meta tags, and rich, conversion-focused content to ensure Google sees your site and then puts it in front of potential customers.
Sometimes, simple tweaks in the most important phrases relating to “fish” or “fishing charter” can move your website to primary ranking on search engine results pages. What this ultimately means is more business for you.
While it sounds difficult, the result is simple: Your website gets more visitors because it’s visible in the top results when someone searches online for fishing charter services. Front page ranking means increased website traffic, allowing you to stand apart from your competition to attract more clients.
We also focus on local SEO to put your small business front and center for anyone in your regional area looking for the best guide service, freshwater fishing charters and saltwater fishing charters near them.
Here’s a recent SEO case study we did for one of our bass fishing guide clients.
Social Media Marketing
Did you know that according to the most recent statistics, social media posts and user-generated content make customers six times more likely to purchase products or services from you?
The most current estimates are that there are 3.96 billion users across social media platforms (including Facebook), and they’re more inclined to pay attention to endorsements from friends and acquaintances on social media than they are from other forms of paid advertising.
This means content on your Facebook, Instagram, TikTok, or LinkedIn pages has the full potential to maximize your advertising budget. Added to that, you’ll receive local reviews through social media that build your brand even more.
In fact, social media marketing is even more important than reaching clients through search engines. It’s so important that last year, advertisers spent $137 billion on paid search ads on social media, which is $2 billion more than they spent on Google ads and other SEO strategies to increase their website traffic online.
Google Ads Account Management
Even though social media marketing is emerging as the powerhouse marketing strategy for businesses, Google Ads also plays an important role in marketing for fishing charter businesses. With a pay-per-click (PPC) model, online shoppers are 50% more likely to purchase a product or service through Google Ads than through an organic search result.
At Online Marketing Standard, we build, manage and analyze PPC ad campaigns on Google Ads and Bing (if desired) to consistently monitor which ads are working and which aren’t. By doing this, we make sure every penny of your ad spending budget is attracting an audience looking for top fishing guides in their area.
It’s a constantly evolving process. For example, if a method doesn’t work, we change it to find the perfect combination of keyword strategy, audience research and brand awareness needed to grow your business and keep your calendar booked with new trips.
To learn more about digital marketing for fishing charter companies and how you can turn your charter fishing business into a steady income stream, contact us today. We’ll help you find customers who love to fish just as much as you do!