Believe it or not, social media is one of the most powerful marketing tools available online today to attract potential customers with high quality content.
Every single day, there are millions of people logging into social platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Creating and maintaining a social media presence offers the ability for individuals to exchange ideas, share photos and videos, inquire about new job opportunities, write reviews, and like, comment, and share posts from friends, family, and businesses.
A social media platform such as Facebook has over 2 billion active users in their social network and provides small businesses an amazing opportunity to market goods and services to an untapped market eager to purchase your products or services. Facebook also offers affordable advertising options to enhance post visibility and advertising options for marketing directly to your target audience directly, whether you’re looking to build brand awareness or sell products or services. Targeting options for advertising on the platform include location (perfect for local businesses), age, income, and so much more.
Instagram is a hyper visual platform that requires images and video content in order to gain access to its users which is well in excess of 1 billion users. Like Facebook, Instagram offers advertising options for promoting your products and services to targeted demographics.
Want to learn more about how social can help your small business get more leads and sales?