Social Media Marketing Services for Small Businesses

Believe it or not, social media is one of the most powerful marketing tools available online today.

Every single day, there are millions of people logging into social platforms such as Facebook, Instagram, Twitter, LinkedIn, among others. These social profiles offer the ability for businesses and individuals to exchange ideas, share photos and videos, inquire about new job opportunities, write reviews, and like, comment, and share posts from friends, family, and businesses.

Facebook alone has over 2 billion active users in their social network and provides small businesses an amazing opportunity to market goods and services to an untapped market eager to purchase your products or services. Facebook also offers affordable advertising options to enhance post visibility and advertising options for marketing directly to your target audience directly. Targeting options for advertising on the platform include location (perfect for local businesses), age, income, and so much more.

Instagram is a hyper visual platform that requires images and videos in order to gain access to its users which is well in excess of 1 billion users. Like Facebook, Instagram offers advertising options for promoting your products and services to targeted demographics.

Want to learn more about how social can help your small business get more leads and sales?

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How We Can Help Your Business with Social Media Marketing

Whether you’re operating a pizza shop in Clermont or a cleaning service in Doctor Phillips, social media can boost your company’s exposure locally to an eager and motivated audience in and around your local area. However, not all social media platforms are created equal in terms of effectiveness and most require a small monthly budget for promoting your business through social media advertising.

In the case of Facebook and Instagram, businesses need to first claim and optimize their social profiles. Once set up and optimized, businesses need to have a sustainable content marketing plan in place to write and post content that will resonate with their target audience.

The most effective content we’ve seen work for clients focused on local client acquisition include using:

  • Inspirational quotes embedded in images
  • Funny memes
  • Images showcasing sales, specials, and limited-time offers
  • Basic content updates
  • Videos

The type of business you operate, its target demographics, and regional considerations will greatly determine what content to use, frequency, and promotional strategy your brand should utilize for marketing your business online.

Social Media Marketing Services We Provide

Here at Online Marketing Standard, we take the guesswork out of marketing companies online through social media and have helped local businesses consistently acquire new clients and customers for their businesses in all types of industries. Our experience includes working with pawnshops, cleaning services, luxury yacht rentals, fishing charters, lawn care services, spas, healthcare professionals, and so many more.

Get Your Free Social Media Marketing Assessment Today