Search engine optimization is one of the most important aspects of any addiction treatment marketing plan. If you want a full census without having to overhaul your entire marketing strategy, Online Marketing Standard can help. We have extensive experience implementing a variety of digital marketing strategies, including search engine optimization, for drug rehab centers all over the United States. Online Marketing Standard helps treatment facilities of all sizes educate prospective patients and increase their monthly admits, leading to steady business growth.
Search Engine Optimization for Rehab Centers
Whether you offer inpatient drug addiction rehab, intensive outpatient addiction treatment or sober living services, it’s important to optimize your website for both humans and search engines. People seeking treatment often research their treatment options online and read reviews of each treatment facility before deciding which one to contact. If you want to increase admits, these people need to be able to find your treatment facility and learn more about it.
How We Can Help Your Business with Social Media Marketing
Whether you’re operating a pizza shop in Clermont or a cleaning service in Doctor Phillips, social media can boost your company’s exposure locally to an eager and motivated audience in and around the Orlando area.
Why Is SEO Important?
Addiction treatment services are different from many of the services offered by other types of businesses. People who need these services may not want their family members, friends or employers to find out about it, so they may prefer to search for information on addiction treatment from the privacy of their own homes. Search engine optimization makes it easier for those people to find your treatment center without compromising their privacy and comfort.
Local SEO for Your Addiction Treatment Center
Local SEO is an important aspect of your overall SEO strategy. Many businesses operate globally — in other words, they offer products and services that can be provided to customers anywhere in the world. This approach doesn’t work for addiction treatment facilities. To help patients recover from substance abuse, you need to work with them in person. That’s why it’s so important to optimize your site for local searches.
When searchers use local keyword phrases to find information about their treatment options, you want your treatment center to show up at the top of the search engine results pages. Local SEO strategies help you achieve this goal. If you operate a drug rehab center in Miami, for example, your drug rehab SEO strategy should target keywords like “Miami addiction treatment” and “drug rehab in Miami Florida.”
Our Approach to Local Search Engine Optimization
One of the best ways to optimize your website for local search is to create a business listing on Google. When we start optimizing your site, one of the first things we do is verify your location so you can take advantage of Google’s tools for local businesses. To verify your location, Google sends a postcard to your physical address.
While you wait for that postcard to arrive, we work on setting up your listing and making it as useful as possible for search engine users. We typically do the following:
- Create a unique description of your treatment center to help you stand out from the competition
- Make sure your address and phone number are correct
- Add an official email address
- Insert a link to your website
- Update your hours of operation
- Add photos and videos to show users what your treatment facility looks like
Once you verify your location, it’s important to update your listing regularly, especially if you change your operating hours or add new locations. We also recommend that you continue adding blog posts, photos and other types of content.
The Importance of a Custom Drug Rehab SEO Strategy
Some digital marketing agencies follow the same SEO strategy for every client. At Online Marketing Standard, however, we know cookie-cutter SEO doesn’t work. We take the time to review your overall digital marketing strategy and determine how to optimize your website to help you reach your goals for new admits. Our team also has extensive experience working with clients in the addiction treatment industry, so we understand how to position your treatment center as the best option for potential clients in your service area.
During the first month we work together, Online Marketing Standard spends time analyzing your website, conducting keyword research and researching what your competitors are doing to achieve top rankings. We also learn more about your services and your target audience so we can make marketing recommendations that are appropriate for your treatment center. All this research helps us create a custom SEO blueprint to help you reach more people.
Once we have this blueprint in place, we make recommendations regarding your site structure and content, giving you the information you need to rank for competitive search terms. Implementing these recommendations can help you connect with potential clients who need comprehensive addiction treatment to improve their lives.
SEO and Addiction Treatment Marketing Services
SEO is important, but it works best when combined with other marketing services. Online Marketing Standard has a proven track record of helping addiction treatment centers increase admits with a variety of marketing techniques. These are just a few of the services provided by our marketing agency:
- Content marketing: Blog posts, articles, videos and other types of content are essential for helping you establish your treatment center as the best place to recover from drug or alcohol addiction. We can help you develop a content strategy and fill your website with high-quality content written from a place of compassion and expertise.
- Responsive website design: Many people use their mobile phones to look for information about products and services. If you want those people to find your treatment center, you need to have a responsive website that displays correctly on mobile devices of all sizes. Our responsive website design services can help.
- Social media marketing: According to Sprout Social, 78% of consumers are willing to buy from a company after having a positive brand experience on social media. People who need addiction treatment may check your Facebook or Twitter profile to learn more about your services or get information about your location. Social media marketing helps you reach those people, making it one of the most cost-effective forms of marketing available.
- Email marketing: Online Marketing Standard has extensive experience setting up email marketing programs and offering guidance on how to optimize each email to increase admits.
- Video marketing: For addiction treatment centers, video is one of the most effective types of content available. With videos, it’s easier to put prospective patients at ease and show them your treatment center is a comfortable place that offers access to a variety of amenities. We know how to use video to promote your services and increase admits.
Put the Power of the Search Engines to Work for Your Rehab Center
SEO offers a greater return on investment than many other forms of marketing. If you want to help as many people as possible, Online Marketing Standard can make your website more visible to search engine users and increase the number of high-quality leads you generate each month. Contact us at (407) 604-0990 to learn more about how we can help you increase admits and grow your business.