In the ever-evolving landscape of senior care, assisted living centers are increasingly recognizing the importance of a strong digital presence. Online Marketing Standard (OMS) has been at the forefront of this digital revolution, helping numerous assisted living facilities increase admissions for various services, including assisted living, independent living, respite care, memory care, and other senior living needs.

Our expertise in digital marketing allows us to enhance your keyword positioning, outshine the competition, and use social media to promote your brand values and living options effectively. 

We focus on creating a website that represents your mission and provides peace of mind for families, showcasing how seniors can live out their golden years in comfort and dignity.

Senior woman enjoying a virtual tour of an assisted living facility on a tablet, highlighting web design services
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Digital Marketing Strategies

Tailored for Assisted Living Facilities

At Online Marketing Standard (OMS), we understand that assisted living facilities require a compassionate and nuanced approach to digital marketing. Our strategies are crafted to reflect the unique aspects of your services, ensuring that your facility reaches its target audience and resonates with them personally. Here’s a closer look at our tailored strategies:

Web Design - Creating a Welcoming Online Home:

Our web design focuses on creating an online space that mirrors the warmth and comfort of your facility. We ensure the website is accessible, easy to navigate, and provides comprehensive information about your services, amenities, and staff.

See how we can transform your webite

SEO - Ensuring You're Easily Found

We optimize your website with relevant keywords that potential residents and their families will likely use when searching for assisted living options. This includes general terms and specific services like memory care or respite services. 

Our SEO efforts include creating valuable content addressing common questions and concerns and improving your search engine rankings and visibility.

Learn how SEO can help you

Local SEO - Connecting with the Community

Local SEO is crucial for assisted living facilities, as many families prefer nearby options. We optimize your online presence to ensure your facility appears in local directories, Google Maps, and search results. This includes managing your Google My Business listing and gathering local reviews, which is key for building trust within your community.

Be found locally today

Social Media Marketing - Building Relationships:

Social media platforms are ideal for building a community around your brand. We manage your presence on platforms like Facebook, Instagram, and LinkedIn, sharing stories, events, and updates highlighting your facility’s quality of life. 

Paid advertising campaigns are also used to target specific demographics, increasing the reach and effectiveness of your messaging.

Leverage Social Media & know how OMS helps

Google Ads - Targeted Advertising:

For immediate visibility, Google Ads are a powerful tool. We create targeted ad campaigns that ensure your facility appears at the top of search results for people actively looking for assisted living services. 

These ads are carefully crafted to appeal to your target audience, ensuring a higher click-through rate and better conversion.

Get your ads in front of your audience

Email Marketing - Nurturing Leads and Relationships:

Email marketing is used to keep in touch with potential residents and their families and maintain relationships with current residents. 

Our email campaigns are designed to inform, engage, and reassure, providing regular updates about life at your facility, sharing upcoming tours/events, and offering resources relevant to senior living.

Connect with OMS to learn how email marketing takes you to the next level

By integrating these strategies, OMS ensures that your assisted living facility reaches its target audience and provides them with the information and emotional connection they need to make an informed decision.

Our goal is to create a seamless and supportive online journey that mirrors your facility’s compassionate care and vibrant community life.

Engaging social media posts by an assisted living facility, crafted by Online Marketing Standard's marketing team

Benefits of Online Marketing for Assisted Living Facilities

Online marketing presents a multitude of benefits for assisted living facilities, each tailored to meet the diverse needs of seniors and their families. Here’s a deeper exploration of how online marketing can be advantageous for various aspects of senior care:

Assisted Living Facility Marketing:

  • Personalized Messaging: Reach families with personalized content highlighting the supportive and nurturing environment of your assisted care services.
  • Virtual Engagement: Use online tools to engage families who may not be able to visit in person, offering virtual tours and online consultations.

Independent Living Center Marketing:

  • Showcasing Lifestyle: Highlight your facility’s independence and active lifestyle through engaging online content, including resident testimonials and day-in-the-life videos.
  • Social Media Interaction: Use social media platforms to showcase community events and activities, appealing to seniors seeking a vibrant community.

Respite Care Marketing:

  • Educational Content: Provide valuable information about the benefits of respite care for caregivers, positioning your facility as a helpful resource.
  • Targeted Campaigns: Run targeted ad campaigns for caregivers searching for short-term care options for their loved ones.

Memory Care Marketing:

  • Specialized SEO: Optimize your content with keywords specific to memory care, reaching families looking for specialized dementia and Alzheimer’s care.
  • Trust-Building Content: Share expert articles and videos on memory care to build trust and authority in this specialized field.
Audit Your Website’s SEO Now!
Enter the URL of your homepage, or any page on your site to get a report of how it performs in about 30 seconds.

Physical and Occupational Rehabilitation Marketing:

  • Highlight Expertise: Use your digital platforms to highlight the expertise of your staff and the success stories of residents who have benefited from your rehabilitation services.
  • Informative Blogging: Regularly update your blog with posts about the benefits of physical and occupational therapy for seniors.

Hospice Care and Palliative Care:

  • Compassionate Communication: Craft sensitive and compassionate messaging that resonates with families seeking end-of-life care.
  • Video Testimonials: Share testimonials from families who have experienced your hospice care, providing comfort and assurance to potential clients.
Digital marketing experts at Online Marketing Standard analyzing SEO strategies for enhancing the online presence of assisted living centers

Expectations from OMS’s Digital Marketing Campaigns for Assisted Living Facilities

Assisted living facilities can set specific and high expectations when partnering with Online Marketing Standard (OMS) for digital marketing campaigns. Our tailored approach ensures that each campaign is effective and resonates deeply with your target audience. Here’s what you can expect:

Targeted Lead Generation:

  • Quality Inquiries: Attract more inquiries from families and seniors actively seeking your specific services.
  • Higher Conversion Rates: With optimized web design and content, your website will convert more visitors into leads.

Comprehensive Marketing Solutions:

  • All-encompassing approach: A holistic marketing strategy that covers all aspects of digital marketing, from SEO and web design to social media and email marketing.
  • Customized Campaigns: Marketing campaigns specifically tailored to your assisted living facility’s unique needs and goals.

Online Marketing Standard

A Cost-Effective Marketing Agency

for Assisted Living Centers

As the leading digital agency for assisted living centers, Online Marketing Standard is dedicated to helping you expand your reach and impact. Our service-based, lead generation-focused approach is tailored to the unique needs of assisted living facilities. 

Call us today or schedule a website analysis to begin transforming your digital marketing strategy.