Search Engine Optimization for Small Businesses

Search Engine Optimization (SEO) is a crucial aspect of online marketing for small businesses. It helps to improve the visibility of a website in search engine results pages (SERPs), which in turn leads to more traffic and conversions. However, SEO is not a one-time task, but rather a continuous process that requires sustained effort over time.

Online Marketing Standard offers a range of SEO services that can help small businesses to improve their online presence and drive targeted traffic to their websites. Our services include:

Keyword research: Keyword research is a fundamental aspect of SEO. It involves identifying and analyzing the keywords and phrases that people use when searching for products, services, or information related to your business. By understanding the keywords that are relevant to your business, you can optimize your website and content to rank for those keywords in the search engine results pages (SERPs), which will help to drive targeted traffic to your website.

Titles: The title of a webpage is one of the most important elements for SEO. It is the first thing that search engines see when they crawl a website, and it is also the first thing that users see in the SERPs. We will work with you to create compelling and relevant titles that accurately reflect the content of your webpage and that include keywords that are relevant to your business.

Meta tags: Meta tags provide additional information about a webpage to search engines and users. They include the meta description, which appears in the SERPs, and the meta keywords, which are used by search engines to understand the content of a webpage. We will help you to create meta tags that are optimized for both search engines and users.

Alt tags: Alt tags are used to provide alternative text for images on a webpage. They are important for SEO because they help search engines to understand the content of images, which can be especially useful for businesses that rely heavily on visual content.

Content: Content is the backbone of SEO. It is what search engines use to understand the relevance and authority of a webpage. We will work with you to create high-quality, relevant, and engaging content that is optimized for both search engines and users.

Internal linking: Internal linking is the process of linking to other pages within your own website. It is important for SEO because it helps search engines to understand the structure and hierarchy of your website. We will help you to create internal links that are relevant, useful, and that use anchor text that accurately reflects the content of the linked page.

Backlinks: Backlinks are links from other websites to your own. They are important for SEO because they signal to search engines that other websites consider your content to be relevant and valuable. We will help you to acquire high-quality backlinks from relevant and authoritative websites.

In addition to traditional SEO strategy and tactics, Online Marketing standard also provides local SEO services which is perfect for small businesses looking to pull in fresh leads and sales from their local area residents.

Local SEO is a specialized form of SEO that helps businesses to improve their visibility in the local search results. It focuses on optimizing a business’s online presence for specific geographic locations, making it easier for customers in that area to find the business when searching for products or services related to the business. Local SEO includes a range of strategies, such as optimizing business listings on directories like Google Business Profile, Bing Places, and Yelp, as well as creating location-specific content on the website, and building backlinks from local websites. By optimizing for local SEO, businesses can increase their visibility in the local search results, which can lead to more foot traffic, phone calls and online orders from customers in the local area. Additionally, Local SEO can also play a role in improving the visibility of a website when people are searching for products or services related to the business in a specific location. This is particularly important for small businesses that have a physical location that customers can visit.

Online Marketing Standard has a proven track record of delivering results for small businesses through our SEO services. We have yet to conduct SEO for any client where they didn’t see a return on investment from our SEO and Local SEO services and we’ve never lost a client due to poor performance. We are dedicated to helping small businesses to improve their online presence and drive targeted traffic to their websites. Contact us today to learn more about how we can help your business succeed.

Get Your Free Consultation for SEO Today

Don’t let another opportunity pass you by. Keep going after those prospects the right way, and let Online Marketing Standard show you more about how we can help you with successful search engine optimization. Get in touch with our team and we’ll schedule a free consultation to begin discussing your needs.