We’re several months into 2024, and if your business isn’t quite where it should be in terms of online presence, it’s time for a strategic pivot. The digital landscape continues to evolve at a breakneck pace, particularly in how search engines like Google rank and display websites. Understanding and implementing cutting-edge SEO hacks can make all the difference for small and medium-sized businesses (SMBs) striving to carve out their niche online.

This blog post will break down actionable SEO strategies for 2024 aimed at boosting your visibility on Google and driving organic traffic to your site. Whether grappling with the basics or looking to refine your existing approach, these insights are your blueprint for digital success.

Online Marketing Standard (OMS):

Your Go-To SEO Partner

A reliable partner can streamline your journey to an impressive online presence. Online Marketing Standard (OMS) proudly stands as the #1 SMB-focused digital marketing agency, equipped to propel your business to the forefront of your industry.

Our expertise spans the full spectrum of SEO services, from comprehensive audits and keyword research to content creation to backlink strategies and strategic Local SEO.

Partnering with OMS means accessing a dedicated team ready to leverage the latest SEO hacks, ensuring your business stands out in 2024 and beyond.

Seth Skversky, Director of Search
Seth Skversky

Marketing Consultant Expert

Small Business Marketing in a Digital World

SEO hacks for SMBs looking to increase search engine results with high-quality content

Developing an Effective Content Marketing Strategy

An effective content marketing strategy is more than just creating and sharing content. It’s about crafting a cohesive plan that attracts, engages, and converts your target audience while boosting your SEO performance. Here are some hacks within this hack:

Define Your Goals and Objectives

Begin by setting clear, measurable goals for your content marketing efforts. Whether your goals are increasing brand awareness, generating leads, improving search engine rankings, or driving sales, they should align with your overall business objectives.

Conduct Keyword Research

Countless and expensive tools can assist with keyword research, but the best hack of 2024 is AI-driven tools to conduct comprehensive keyword research. Incorporating keywords into your content will help improve your SEO rankings and ensure your content is discoverable by your target audience.

Focus on Quality and Value

In 2024, Google’s algorithm (more on this below) continues to prioritize high-quality, valuable content. Your content should not only be keyword-optimized but also informative, engaging, and unique. High-quality content establishes your brand as an authority in your field, fostering trust and loyalty among your audience.

Promote Your Content:

Creating great content is just the beginning. Promote your content using social media, email marketing, Local SEO, and Google Ads (Pay-Per-Click) marketing. This will increase its reach and visibility, driving more traffic to your website.

Let Online Marketing Standard Manage Your Content Marketing

Attempting to tackle content marketing on your own, especially without the necessary experience or resources, can be daunting and inefficient. OMS offers a streamlined solution, bringing to the table a dedicated team of content marketing and SEO experts adept at crafting strategies that resonate with your audience and enhance your online presence.

With OMS, elevate your content marketing strategy with the assurance of professionalism, expertise, and a commitment to achieving your business goals.

Sean Bolton
Co-Founder & Executive
Effective Content Marketing Strategies to better SMB search rankings by honing in on search intent, relevant keywords & internal links

Performing a Comprehensive SEO Audit

A comprehensive SEO audit is essential for identifying the strengths and weaknesses of your website’s SEO strategy. It provides a roadmap for improving your site’s visibility and ranking on search engines. Here’s how to perform a detailed SEO audit:

Technical SEO Audit

Start with a technical SEO audit to see if search engines properly indexed and crawled your site. Check for broken links, slow loading times, and mobile responsiveness. Tools like Google’s PageSpeed Insights and Mobile-Friendly Test can help identify these issues, while fixing them requires professionals, as we have at OMS.

Content Analysis

Review the quality and relevance of your website’s content. Look for duplicate content, thin content (less than 500 words), or outdated posts that could affect your SEO performance.

Competitor Analysis

Analyze your competitors’ SEO strategies to identify what they’re doing well and where there might be opportunities for you. Look at their keyword usage, content strategy, and backlink profile for insights you can apply to your own strategy.

How can OMS Help Your Small Business with an SEO Audit?

Performing a comprehensive SEO audit demands a significant level of dedication, experience, and professionalism. Each step requires meticulous research and a deep understanding of both broad SEO principles and the nuances specific to your industry. From optimizing for local SEO to creating engaging, keyword-rich content, the breadth of tasks can be overwhelming, especially when you’re focused on running your business.

This is where leveraging the expertise of Online Marketing Standard (OMS) becomes invaluable. Why take on the immense challenge of DIY SEO when you can partner with a dedicated team that specializes in small business digital marketing?

Some Small Business We’ve Helped Rank #1

Clients That Have Benefitted From OMS’ SEO Hacks

What are Some Other SEO Hacks to Better Search Rankings?

Learning About Google’s Algorithm in 2024

Although Google’s algorithm may seem complex, its underlying principle remains straightforward: provide users with the most relevant, high-quality content.

In 2024, this means prioritizing user experience (UX) and industry-specific content more than ever. Websites that offer fast, mobile-responsive, and easy-to-navigate experiences also gain favor in Google’s rankings.

Leverage AI for Content Creation

The role of AI in SEO has grown like a bat out of hell, becoming a vital tool for generating content that resonates with users and search engines alike. Utilizing AI for keyword research and content creation allows SMBs to efficiently produce optimized, engaging content.

Build Quality Backlinks

Backlinks remain a cornerstone of SEO, but there has been a shift toward prioritizing the quality of these links. Earning backlinks from reputable, industry-relevant sites is more beneficial than ever.

Local SEO: Capturing the Local Market

For SMBs, local SEO is crucial for attracting customers in their immediate area. Optimizing your Google Business Profile (GBP) listing and encouraging positive customer reviews are key strategies for improving local search visibility and credibility.

Seth Skversky, Director of Search
Start a Convo w/ Seth Skversky
The Small Business Marketing Expert
Customized Digital Marketing SEO Hacks to increase search rankings, create high-quality content & fix broken links

SEO Hacks for Your Business

Addiction Treatment Centers

Assisted Living Centers



Escape Room Owners


Generac Generator Dealers

Kitchen & Bathroom Remodeling Contractors

Elevate Your Business with Online Marketing Standard

With the vast array of SEO hacks and content marketing strategies discussed, it’s clear that a successful online presence in 2024 requires more than just a passing effort. From conducting a comprehensive SEO audit to developing a cutting-edge content marketing strategy, each step demands dedication, expertise, and a strategic approach.

These tasks are not just about ticking boxes; they’re about crafting a digital presence that resonates with your audience, enhances your brand, and drives measurable growth.

This is where the value of partnering with Online Marketing Standard (OMS) becomes undeniable. Our team of digital marketing experts specializes in delivering tailored SEO and content marketing solutions that drive results. We bring together the latest tools, strategies, and insights to ensure your business competes and thrives to rank #1 on Google!

Need help navigating the complexities of digital marketing? Elevate your online presence, drive more traffic, and unlock your business’s potential with Online Marketing Standard. Reach out now to get started.

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