The above laundry list of items may seem like a daunting set of tasks to tackle and we would agree. However, you can’t do effective organic SEO without covering all of the above optimization techniques to address search engine algorithms such as Google’s which is very complex and dynamic in nature.
Other than covering your bases with periodic updates to coding (titles, metas, h1’s, etc), the three most important areas you should focus on regularly (weekly and monthly) are to build out new pages in the form of blog posts and articles, creating new landing pages to target additional services (think “Generac Generator Service”, “Generac Generator Maintenance”, “Generac Generator Installation”, etc. and ongoing link development activities to amplify your ranking potential for your most important phrases.
Fundamentally, it’s important to fully map out your site BEFORE you start doing SEO. Our advice would be to create a content calendar and put it in play to ensure you can regularly create content for your Generac business for people to source your content when they’re proactively looking for information via search engines.
Here’s a generic example of a content calendar:
The above content calendar is very basic, but should get your creative juices flowing to start mapping out your content marketing (blog/article/landing page) strategy.
Due to the competitive nature of marketing Generac products, we suggest creating content units of 500+ words per page for landing pages and 750+ words per page for authoritative blog posts and articles.
2) Local SEO
Google Business Profile / Google Local / Google Maps
The second type of search result has become as common as a household tv which is known in our industry as Google My Business.
Generac dealers and installers alike oftentimes only offer their services in a specific market or radius of their physical location which makes local SEO a top priority to pull in local traffic and conversions from people in their immediate vicinity.
In the case of Google My Business, several areas need to be evaluated and optimized to maximize your business presence in the prized “three-pack” which we’ve highlighted below: