PPC Services

PPC Services for Small Businesses

Co-Founder & Executive

Small Business Marketing in a Digital World

Small Business PPC Campaign Services

Not seeing the results with your paid advertising in the search engines that you were expecting? It’s a common problem, which is why Online Marketing Standard offers a range of tailored PPC services to our clients. Learn more about how we can help your small business do more with less with carefully managed PPC campaign services.

How We Can Help Your Business with PPC Campaign Management

It’s easy to throw a lot of money into pay-per-click without seeing great returns. Simply put, there’s such a huge array of factors which affect the cost and performance of your paid advertising, that it’s easy to lose track of what’s working, why or why not, and how to actually get in there and improve things.

With our PPC campaign management services, we analyze your goals, your place in the market and industry, your competition, and your cost, and determine the best way to proceed. It’s not always about spending the most to get to that number 1 position, it’s more about fine-tuning performance and maximizing conversions so that you have the best possible chance to take each click and turn it into a paying customer.

PPC Services We Provide

Our PPC management services can help you launch your first-ever paid advertising campaign online, or it can take what you’re already using and improve upon it.

For instance, there are many different potential platforms to explore today. While Google Ads remains an important mainstay, there are other outlets as well. This includes competing search engines, such as Bing and Yahoo, as well as paid social media advertising and content promotional networks, including Taboola and Outbrain. Further, with Ads, there are often underutilized opportunities such as display and remarketing efforts.

Which is right for you? It depends on your business, your targeted consumers, and your goals. We’ll put together a game plan built entirely for you and your business, choosing the right platforms and methods and turning it all into a single, integrated approach that maximizes the ROI you see from your paid campaigns.

Whether your business has existing campaigns or we’re starting from square one, we’ll get your small business on the right track with PPC efforts, including ongoing PPC optimization. It’s not merely about building a new campaign, it’s about always improving it, and squeezing out more results.

There are a variety of methodologies that can help with this, including careful A/B testing, optimizing for conversions both with the ad copy itself, as well as with your landing pages, carefully choosing the correct keywords and phrases, and much more. We’ll always be working to optimize and improve your paid campaigns to ensure they continue delivering results and only get better with time.

Brands We Proudly Serve

Clients That Have Benefitted From Our Digital Marketing Services