Social Media Marketing for Small Businesses
Believe it or not, social media is one of the most powerful marketing tools available online today to attract potential customers with high quality content.
Every single day, there are millions of people logging into social platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Creating and maintaining a social media presence offers the ability for individuals to exchange ideas, share photos and videos, inquire about new job opportunities, write reviews, and like, comment, and share posts from friends, family, and businesses.
The Power of Social Media Marketing for Your Brand
A social media platform such as Facebook has over 2 billion active users on its social network and provides small businesses with an amazing opportunity to market goods and services to an untapped market eager to purchase.
Facebook also offers affordable advertising options to enhance post visibility and to market directly to your target audience, whether you’re looking to build brand awareness or sell products or services.
Targeting options for advertising on the platform include location (perfect for local businesses), age, income, and so much more.
Instagram is a hyper-visual platform that requires images and video content to gain access to its users, which is well in excess of 1 billion. Like Facebook, Instagram offers advertising options for promoting your products and services to targeted demographics.
Want to learn more about how social can help your small business get more leads and sales?
How We Can Help Your Business with Social Media Marketing
Whether you’re operating a pizza shop in Clermont, Florida or a fishing charter in Boston, MA, social media can boost your company’s exposure locally to an eager and motivated audience in and around your local area. However, not all social media platforms are created equal in terms of effectiveness, and most require a small monthly budget to promote your business through social media advertising on platforms like Facebook and Instagram.
For Facebook and Instagram, businesses need to first claim their social media accounts and then optimize their social profiles. Once these social media channels are set up and optimized, businesses need to have a social media strategy in place to ensure a smooth rollout of regular content additions to their profiles (images, videos, static content, memes, etc.) that will resonate with their target audience.
The most effective social media marketing tactics your business we’ve seen work for small businesses focused on local client acquisition include using:
The type of small business you operate, its target demographics and regional considerations will greatly determine what content to use, frequency of content publishing, and promotional strategy your brand should utilize for marketing your emerging business online.
Social Media Marketing Services We Provide
Online Marketing Standard takes the guesswork out of marketing companies online through social media and has helped local businesses consistently acquire new clients and customers across all industries using proven social media marketing strategies and tactics.
We have a strong track record of generating leads from social sites such as:
X a.k.a Twitter
Social Media Ads Management
Social media advertising has rapidly grown in the past several years. From a fringe, little-known field to perhaps one of the most powerful weapons in your arsenal if deployed correctly, the dynamics of social media ad management have changed greatly.
Online Marketing Standard is here to help, and we’ll ensure that your business stands out from the crowd with effective, purposeful social media ad campaigns designed to deliver real results.
How We Can Help Your Business with Social Media Advertising Campaigns
We pride ourselves on staying ahead of the curve. That means we’re always up to date on the latest best practices and diving into what the next big thing may be. In the world of social media ad campaigns, that means we’re fully versed on what’s working, where and why, along with how to put all of that to use directly for you.
Our social media advertising management strategy is always built around actual goals for you and your business. Why blindly pay for more Facebook “Likes”, for instance, if that doesn’t actually help further your goal?
The way we put together your campaigns is all about delivering results in a meaningful, measurable way, and putting those spends to good use, rather than haphazardly throwing them in a direction you heard you should, but don’t really know why. Unfortunately, that seems to be the approach of much of what is being done today.
With our help, though, you’ll have a dynamic, efficient campaign, built carefully around your specific goals, targeted consumers, budget, industry, and more.
Brands We Mange Social Media For
As a leading social media marketing agency, OMS is ready to expand your brand presence!
