Project Description

Client:

Bass Fishing Guide serving Orlando, Florida

Industry:

Fishing guide and fishing charter services

Campaign Type:

Search Engine Optimization (SEO) and Local SEO (Google Business Profile)

Goals:

Amplify search engine presence on Google to acquire a consistent flow of targeted traffic, leads and bookings for their fishing charter services.

Strategy:

Ongoing SEO, Link Development and Local SEO

Background & Execution

This client originally came to Online Marketing Standard back in early 2022 to get their organic traffic and Google Business Profile (GBP) listing prominently placed in search results locally in the Orlando, FL market where they physically operate their bass fishing charter service.

Month one of the campaign started off by first conducting an exhaustive site audit and local citations audit to uncover coding, content, site architecture, analytics, and local citation issues that were hindering the site’s performance in Google organic and GBP.

In Month 2 and beyond, Online Marketing Standard fixed the issues unearthed in month one’s audit and immediately deployed an aggressive SEO and Local SEO strategy to boost the client’s visibility locally and nationally with a heavy focus on “bass fishing charters”, “bass fishing guide”, “fishing charters near me”, “fishing guide near disney”, and other highly desired keyword phrases.

The strategy consisted of the following:

  • Audit and fix all issues uncovered in the website audit and local citations audit
  • On-page SEO of all of their top pages (homepage, John’s Lake, Lake Toho and other local lakes in the area rich with largemouth bass.
  • Link Development to boost ranking for main phrases and their respective page targets
  • Content Marketing of up to 500 words/month of fresh copy in the form of new landing pages or highly relevant blog posts

Overall search engine traffic saw marked gains as well:

  • New Users went up over 600%
  • Inbound phone inquiries from Google Business Profile went up over 200%
  • Fishing guide bookings increased over 300%

Conclusion

At Online Marketing Standard, we understand that our clients want tangible results from their marketing dollars. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at marketing trends and ways to augment results for our clients.

Here at Online Marketing Standard, we have over 50 years of collective digital marketing experience spanning across dozens of industries including fishing charters. Whether the goal is an increase in bookings for nearshore, deep sea or lake fishing through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Online Marketing Standard has the experience and knowledge to execute the right campaign for your business. For more information on how to see similar results for your fishing charter service, call Online Marketing Standard at 407-604-0990 and let us drive traffic to your website, while improving your bottom line.