Online Marketing Standard (OMS) is a digital marketing agency specializing in small-to-medium-sized businesses across NEPA, including key areas in Lackawanna and Luzerne Counties such as Kingston, Scranton, Wilkes-Barre, Moosic, Dallas, Dunmore & Mountain Top, to elevate your online presence. You get an enterprise-level marketing strategy that is locally driven, inexpensive and managed by a Kingston, PA native.

Our digital marketing strategies are designed not just to compete but to dominate in local and regional markets through enhanced keyword positioning and high-quality content creation focused on specific industries such as home contractors, generator dealers, addiction treatment centers, decking contractors, bookkeepers, electricians and much, much more.

The best digital marketing company in Lackawanna and Luzerne Counties combines your business objectives with targeted ppc ads & content marketing!

Director of Operations, Seth Skversky's headshot
Sean Bolton

Co-Founder & Executive

Let’s Chat Digital Marketing!

Call Me Today & Let’s Take Your Business to the Next Level!

How We Boost Your Business in Lackawanna and Luzerne Counties

At Online Marketing Standard (OMS), we are deeply committed to empowering small-to-medium-sized businesses (SMBs) within NEPA, specifically in the heart of Lackawanna and Luzerne Counties, including pivotal towns like Kingston, Wilkes-Barre, and Scranton. Our digital marketing efforts are finely tuned to the unique landscape of NEPA, ensuring that your business not only competes but stands out as a leader in your local market.

Custom Web Design & Web Development

  • What We Do: We create responsive, aesthetically pleasing, and SEO-optimized websites tailored to your brand’s ethos, meet your business needs and enhance your brand recognition.
  • Local Enhancement: We help you attract more local traffic by focusing on local SEO elements within the web design, such as integrating local business schemas that highlight your presence in specific towns like Kingston or Hazleton.
  • Why SMBs Benefit: A well-crafted website acts as your business’s online storefront, essential for making a strong first impression and capturing leads, especially in locally competitive markets.

  • What We Do: We enhance your website’s structure and content to improve visibility for local searches that are most relevant to your business and service offerings.
  • Local Keywords: Our Search Engine Optimization strategies include targeting location-based keywords, such as “best roofing services in Scranton” or “professional landscaping in Wilkes-Barre,” which are critical to capturing the intent of potential customers in your area.
  • Why SMBs Benefit: Effective SEO efforts drives higher organic traffic without the continuous expense of ads, and by focusing locally, we ensure that the traffic is highly relevant and more likely to convert.

  • What We Do: In addition to traditional SEO as a digital marketing strategy, we optimize your business’s local listings and presence on platforms like Google Business Profile and other vital citations.
  • Community Focus: We manage reviews, local citations, and backlinks to establish your authority in Lackawanna and Luzerne Counties, making your business a known entity in local directories and social platforms.
  • Why SMBs Benefit: Local SEO strategies increase your visibility in local ‘near me’ searches and on mapping applications, crucial for driving foot traffic and local inquiries.

  • What We Do: We utilize PPC campaigns to place your services in front of the right audience at the right time, ensuring maximum visibility for immediate lead generation.
  • Strategic Bidding: Our bids are strategically placed for searches within Lackawanna and Luzerne Counties, optimizing your budget for searches like “emergency plumber in Luzerne” or “estate lawyer in Old Forge”.
  • Why SMBs Benefit: Google Ads offers a fast track to visibility, particularly for businesses in new or highly competitive markets. It provides measurable ROI and the flexibility to adapt campaigns based on real-time data.

  • What We Do: Our campaigns are designed to engage with your local community, build brand awareness, and create customer loyalty through platforms like Facebook, Instagram, and TikTok.
  • Geo-Targeted Ads: We run targeted ad campaigns that focus on users in specific locales, such as advertising special promotions for customers in Kingston or community events in Scranton.
  • Why SMBs Benefit: Social media increases engagement with local customers by providing relevant updates and offers based on their location, interests, likes, and hobbies, thereby fostering community loyalty and repeat business.

Some Local Businesses OMS Helped:

Clients That Have Benefitted From Our Digital Marketing Services

QualiMed Logo An OMS Client
Power Pros Logo An OMS Client
gilliam power professionals Logo An OMS Client
Hot Links Logo An OMS Client
The Generator House Logo An OMS Client
Coastal Courts Logo An OMS Client
Simpson Fence Logo An OMS Client
Team Air Conditioning & Heating, Inc Logo An OMS Client
Protek Electric Logo An OMS Client
Calm & Sense Therapy Logo An OMS Client
Carlsbad Beach Recovery Logo An OMS Client
Kann Enterprises Logo An OMS Client
InfoCision Logo An OMS Client
GenCo Generators Logo An OMS Client
Coconut Grove Landscape Design Logo An OMS Client
MSH Power Logo An OMS Client

Expectations from Your Digital Marketing Campaign

When you partner with Online Marketing Standard, here’s what you can expect from your tailored digital marketing strategy:

  • Customized Strategy Development: Based on your business needs, target audience, and competition analysis.
  • Geo-Targeted Ad Campaigns: Specifically designed to engage potential clients in Kingston and surrounding areas.
  • Regular Performance Tracking: With detailed reports and analytics to continually refine strategies and improve results.
  • Customer-Centric Approaches: Focused on building content and strategies that resonate with local demographics and interests.
  • Sustained Business Growth: Through strategic campaigns that drive leads, convert clients, and build brand authority locally.

Traditional vs. Digital Advertising

Comparing digital marketing to traditional advertising methods (like print or broadcast media), the advantages are clear:

  • Cost Efficiency: Digital campaigns offer a better ROI as they are less expensive to start and maintain.
  • Targeted Reach: Online ads reach more specific audiences, which increases the chances of attracting interested clients.
  • Measurable Results: With digital marketing, every aspect of the campaign can be tracked and optimized.
  • Greater Engagement: Digital strategies allow for interactive and immediate connection with potential customers.

Why Choose Online Marketing Standard?

Choosing Online Marketing Standard means partnering with the #1 Digital Marketing Agency in NEPA. We are not just a service provider; we are your strategic ally in navigating the digital landscape to generate leads and expand your business efficiently. Here’s why you should call us today:

  • Proven Success: We have a track record of significantly improving our clients’ online presence and local market penetration.
  • Tailored Strategies: Our campaigns are customized to meet service-based, lead-generation clients’ unique needs.

  • Expert Team: Our digital marketing specialists are the best in their field and continually adapt to the evolving landscape of online marketing.

Don’t let your competition outshine you. Call Online Marketing Standard today or schedule a free website analysis to see how we can help your business thrive online. With OMS, watch your business grow as we deploy targeted, efficient, and effective digital marketing strategies that bring real results.

Online Marketing Standard — Your partner in achieving digital excellence and business success in NEPA and beyond.