Online Marketing Standard is proud to be the preferred digital marketing partner for Briggs & Stratton Energy Solutions dealers. Through this strategic partnership, we provide professional website design, SEO, Local SEO, and Google Ads management services designed specifically to help energy solution dealers grow their businesses online.
Even better: as a Briggs & Stratton dealer, you’ll receive exclusive discounted pricing on OMS services — with up to 75% of your investment covered through the Briggs & Stratton co-op program, depending on your dealer status.
Why Briggs & Stratton Generator Dealers Choose OMS
We know the backup power industry backward and forward — and we know how to position your dealership to dominate online. Our expertise goes beyond building attractive websites. We create lead-focused digital strategies that drive more customers to search for generator installations, battery backup systems, and maintenance services in your local market.
With OMS, you’ll benefit from:
For Briggs & Stratton generator dealers, full-service SEO, PPC and Social Media services are not just about being found. It’s about being found first and making a powerful impression that lasts.
Our Services for Dealers
How the Program Works
Every successful campaign starts with strategy—not guesswork. That’s why your journey begins with a one-on-one consultation with Online Marketing Standard (OMS), Briggs & Stratton Energy Solutions’ preferred marketing partner.
During this discovery phase, we take a deep dive into your generator dealership—your goals, vision, competitive landscape, service areas, budget, and growth expectations. Whether you need Local SEO to dominate your market, Google Ads to capture high-intent searches, a conversion-focused website, or cutting-edge AI-driven marketing strategies, our team builds a roadmap tailored specifically to your business.
Once we align on your goals and present a customized marketing strategy, we work directly with our partners at Briggs & Stratton HQ to identify your dealership’s tier level and available co-op funding.
Depending on your status, you may qualify for up to 75% reimbursement on eligible marketing services. OMS manages this process alongside you—empowering your strategy to align with co-op guidelines while maximizing every available dollar.
You’re not only investing in growth—you’re doing it efficiently, with a trusted partner who understands both Briggs & Stratton’s program requirements
Once your agreement is in place, OMS activates a fully integrated, lead-generation marketing campaign designed specifically for generator dealers. We develop bottom-of-the-funnel content that drives conversions, implement Local SEO strategies through Google Business Profile optimization and citation building, and deploy Google Ads campaigns so your dealership appears across the entire search engine results page—not just organic listings.
We also position your business for the future with AI-driven marketing, leveraging AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Your dealership is discoverable across platforms like ChatGPT, Gemini, and beyond.
With OMS, growth is not accidental—it’s engineered.
We typically establish performance expectations within a 3–6 month window, depending on your current marketing foundation and budget. From there, we continuously optimize your campaigns to improve lead quality, increase call volume, and drive more installations.
More importantly, we align ourselves with your dealership’s mission and market dynamics—operating as an extension of your team, not just another vendor.
Our goal is simple: deliver measurable results, with many of our partners seeing a 10x return on investment or greater through strategic, data-driven marketing.
Grow with OMS + Briggs & Stratton
This partnership makes it easier and more affordable than ever to build a strong online presence for your dealership. By combining OMS’s digital marketing expertise with the support of the Briggs & Stratton co-op program, you’ll have a competitive advantage in your market.
Services & Pricing Options
Websiter Design & Development (~6-10 Weeks)
PLANNING: AUDIT, RESEARCH, & KICKOFF
- Project Kickoff: Review audit, confirm project scope, establish timeline, collect assets
DISCOVERY: SITEMAP
- Visualize the sitemap of all pages included in the project scope, which includes up to 8 total pages:
- Homepage
- Residential
- Commercial
- Maintenance, Repairs & Service
- Service Area
- About Us
- Contact Us (contact form)
- Blog
DESIGN: BRANDED & CONVERSION-FOCUSED
- Change colors in Avada WordPress template to match the company brand
DEVELOPMENT: WORDPRESS TEMPLATE & CONTENT IMPLEMENTATION
- Develop global header, footer, and theme elements
- Develop template layouts: homepage, post archives, post landing pages
- Develop optimized content for up to 8 pages total + optimized copy
- Implement available content, media, and metadata to complete sitemap
- Implement applicable data tracking: traffic analytics and call tracking
- Test navigation, internal linking, form validation, redirection, and entry data delivery
- Test on major browsers and mobile devices for proper spacing, sizing, & order of layout elements
DEPLOYMENT: ONGOING PROJECT MANAGEMENT & SITE LAUNCH
- Review project progress with all project stakeholders via calls or email updates
- Gather project assets and client feedback and communicate with the project fulfillment team
- Control project scope and milestones to ensure project timeline is met
- Finalize project approval and deploy new website on client-preferred domain and hosting (client is responsible for setting up hosting but can get a discount from WPEngine through a partnership we have with them)
Website Design + Content Writing = $3,000-$5,000 Total (Final price depends on the size and scope of the project)
MONTH 1: RESEARCH, DISCOVERY & SETUP
- Comprehensive Site Audit
- Keyword Research
- Competitor Analysis
- Selection of URLs for on-page SEO
- Set up call & form tracking (CallRail)
- Set up Google Search Console
- Set up Google Analytics
- Establish baseline statistics for organic traffic and rankings
MONTH 2 AND BEYOND: ONGOING OPTIMIZATION
- SEO and Content Marketing of up to 1,500 words/month + optimization of titles, meta descriptions, alt tags, H1’s, and anchor text for selected pages*
- Ongoing Link Development (link popularity building)*
- Ongoing SEO for optimized pages to address algorithm updates and to accommodate new content additions (articles/blog posts/new pages)
- Regularly scheduled conference calls to discuss campaign performance and future activities (1x/month)
- Monthly reporting (rankings, organic traffic, and conversions)
SEO = $1,350/month+
MONTH 1: RESEARCH, DISCOVERY & SETUP
Google Business Profile (GBP) audit
- Name, address, phone (NAP)
- Hours of operation
- Business Category
- Short and long description
- Images
- Videos
- etc
Local citation audit (identification and fixing of rogue, duplicate, or inaccurate NAP data sets)
- Competitor Analysis
- Optimize GBP profile
- Call tracking setup
MONTH 2 AND BEYOND: ONGOING OPTIMIZATION
- Citation Cleanup
- Ongoing citation building (Yelp, Manta, Insider Pages, YellowPages.com, etc)
- Cross-promotion of content from the dealer site to the GBP profile
- Up to 4 Google Business Profile “updates” per month
- Reporting & monthly meetings
Local SEO = $350/month per location
MONTH 1: RESEARCH, DISCOVERY & SETUP
- Keyword Research
- Google Ads Competitor Audit
- Ad copy history, targeted phrases, monthly spend history, landing page elements and placement, average cost-per-click
- AdGroup Setup/Restructure
- Ad Copy Creation
- Matching Options Setup
- Retargeting Setup/Restructure
- Display Advertising Setup/Restructure
- Google Analytics Goal Tracking Setup
- Launch PPC Campaigns, including Google Maps Ads (if desired)
MONTHS 2 AND BEYOND: ONGOING OPTIMIZATION
- A/B Ad Copy Testing
- Bid Adjustments
- Negative Keywords Expansion
- Matching Options Adjustments (as needed)
- Landing Page Optimization Recommendations
- Ongoing Consulting
- Reporting & Monthly Meetings
Google Ads = One-Time Setup/Restructure Fee of $450 Total + $450/Month or 10% of search engine spend, whichever is greater
The monthly fees do not include Pay-Per-Click fees. The client is responsible for funding the search engines and social media sites directly for all associated PPC fees, which simply requires putting a credit card on file with Google. The client’s recommended monthly budget will be determined per location based on competition and desired outcomes.
For call and form tracking, the client will be responsible for paying CallRail directly for all associated fees. Each dealer will be consulted on which CallRail program makes the most sense for their marketing needs. Once signed up with our guidance, OMS will take care of the onboarding process and set up tracking numbers for each marketing channel needing tracking.
Terms and Conditions
- Late payments may cause temporary project suspension. Monthly fees for services will continue in perpetuity unless earlier terminated pursuant to the applicable provisions of Section 10 in our Professional Services Agreement.
- Link Development (*): Each month, the OMS campaign manager will focus on what is needed at any given time to enhance SEO results for the website. Some months may be more link development focused, while other months may be purely focused on content, GBP optimization, or citation building. This flexibility will allow your campaign manager to continue to amplify results for your SEO program and will help ensure that you realize a higher ROI.
- Use of Artificial Intelligence (“AI”): The Company shall utilize AI in content creation as stipulated in the Scope of Work and in accordance with the Client’s requirements. Such utilization shall be in compliance with existing industry standards and guidelines. The Parties acknowledge that AI-generated content is currently accepted by major search engines such as Google. However, the Parties recognize that search engines reserve the right to change their policies, guidelines, or stances with respect to AI content at their sole discretion. Any changes to search engine policies concerning AI-generated content may directly impact content rankings. The Client acknowledges that such changes are beyond the control of the Company and may affect the results of the Services provided. The Company shall exert reasonable efforts to monitor relevant changes to search engine policies and to adapt its content creation strategies as necessary. The Client agrees to cooperate with the Company in implementing any required adjustments.
- Call Tracking: Online Marketing Standard will help each dealer set up their own CallRail call and form tracking account and set up tracking for each digital marketing channel being tracked. Each dealer is responsible for funding CallRail directly for all associated fees.
- Call Tracking will include up to 5 local phone lines and up to 250 minutes/month. Call tracking overages are not included in pricing. Additional numbers: $3 local / $5 toll-free. Additional minutes: $.05/Minute local, $.08/Minute toll-free.
- The client is responsible for funding the search engines directly for all pay-per-click fees.
- Client reserves the right to cancel services after 120 days from campaign start date via 30 days advance written notice of cancellation for the initial one (1) year term.
- Except as otherwise expressly provided elsewhere in this Statement of Work, this Statement of Work will have an initial term of one year (the “Initial Term”) and will thereafter automatically renew for successive one (1) year renewal terms (each, a “Renewal Term” and, together with the Initial Term, the “Term”) upon expiration thereof, unless either Party provides at least thirty (30) days advance written notice (which may be by email) of non-renewal prior to the expiration of the Term.
Assumptions
- The OMS team will be given access to all analytics and technical tools (such as Google Search Console, Google Analytics, Bing Webmaster Tools, and Google Ads) for data analysis and measurement purposes
- The OMS team will be provided with any content collateral necessary to carry out campaigns, such as fresh content, imagery or video material that may fall outside of our scope of work
- The OMS team will have access to key decision-makers during normal working hours to ensure timely turnaround on initiatives and programs.
- Policy for Draft Materials and Proofs: Please provide feedback or approval within 5 business days. Materials will be deemed “approved” if no response is received within this notice period.