Client:
SImpson Fence | Ohio Based Fencing Contractor
Industry:
Residential and Commercial Fencing, Plus Gate Operators
Campaign Type:
Website Design & Development, Search Engine Optimization (SEO), Local SEO, Link Development
Objectives
Background & Execution
Simpson Fence, a family-owned fencing contractor in Ohio, partnered with Online Marketing Standard to redesign their outdated website and improve their online presence through local SEO. The project involved creating a more intuitive, conversion-focused website showcasing their wide range of fencing services—residential and commercial fencing, chain link, wood, vinyl, and aluminum options. With the growing competition in the fencing market, especially from national chains and newer digital-first businesses, Simpson Fence needed a digital revamp to stay ahead.
The redesign was not only about visual aesthetics; it had to serve a functional purpose—boosting discoverability, driving conversions, and ensuring local users could easily navigate their offerings and contact them without friction. After implementing the redesign and SEO strategy, Simpson Fence experienced:
Results:
The product is a fully redesigned and responsive WordPress website for Simpson Fence, optimized with Avada theme templates for performance and usability. It includes dedicated service pages for each fence type and category (residential, commercial, wood, chain link, etc.), and a lead generation funnel with contact forms, click-to-call buttons, and mobile-friendly navigation.
All metrics are a 3 month overview from April 2025:
