Kohler generator dealers provide reliable backup power solutions to their customers, and promoting their business effectively is essential. In this blog post, we explore 12 effective ways to promote a Kohler generator dealer to their target audience.
Developing a brand identity is an essential aspect of promoting a Kohler generator dealer. This includes designing a logo and traditional collateral like brochures, flyers, and business cards. A well-designed logo helps establish the dealer’s brand identity and increases brand recognition. Traditional collateral allows dealers to showcase their products and services in a professional and visually appealing way.
In today’s digital age, having a professional website is essential for any business, including Kohler generator dealers. A well-designed website provides a platform for dealers to showcase their products and services, educate their customers, and generate leads. It’s important to ensure that the website is easy to navigate, visually appealing, and optimized for search engines.
Search engine optimization (SEO) is the process of improving a website’s visibility on search engines such as Google. A well-optimized website can help dealers attract more traffic, generate leads, and increase sales. SEO involves various techniques, such as keyword research, on-page optimization, and link building.
Google Ads is a pay-per-click advertising platform that allows dealers to create and display ads on Google’s search results pages. Google Ads can be an effective way to reach potential customers who are actively searching for Kohler generators or related products and services. Dealers can target specific keywords, geographic locations, and demographics to ensure that their ads are shown to the right audience.
Social Media Marketing
Social media marketing involves using social media platforms such as Facebook, Instagram, LinkedIn, and YouTube to promote a dealer’s products and services. Social media can be an effective way to build brand awareness, engage with customers, and generate leads. Here are some key strategies for each platform:
Facebook: Create a business page, post regular updates, and engage with customers through comments and messages.
Instagram: Share high-quality images and videos of Kohler generators, customer installations, and other related content. Use relevant hashtags to increase visibility.
LinkedIn: Create a professional company page, share industry news and insights, and connect with other professionals in the industry.
YouTube: Create informative and engaging videos about Kohler generators, customer testimonials, and other related content.
Social Media Advertising
Using paid advertising on social media platforms can help dealers target specific demographics and reach potential customers who may not have found them through organic social media marketing. Here are some key strategies for each platform:
Facebook: Create targeted ads based on demographics, interests, and behaviors. Use eye-catching visuals and concise ad copy to encourage clicks and conversions.
Instagram: Use visually appealing images and videos to create sponsored posts that blend in with organic content. Target specific demographics and interests to reach the right audience.
LinkedIn: Create sponsored content that targets specific industries, job titles, and locations. Use concise and professional ad copy to encourage clicks and conversions.
YouTube: Use in-stream ads to reach viewers during or before their selected video. Create targeted ads based on demographics, interests, and behaviors.
Utilize Email Marketing
Email marketing can be an effective way to stay in touch with customers and promote Kohler generator dealer services and products. Dealers can create email lists of customers who have opted-in to receive emails and send regular newsletters, promotions, or other forms of content. It’s important to provide value to subscribers by sending informative and relevant content that meets their needs.
Use Retargeting Ads
Retargeting ads involve displaying ads to users who have previously visited a dealer’s website or interacted with their social media content. By retargeting potential customers, dealers can increase brand awareness and encourage them to take action. Retargeting ads can be displayed on various platforms, such as Google, Facebook, or Instagram.
Chatbots are automated chat programs that can interact with customers in real-time through messaging platforms such as Facebook Messenger or website chat windows. By using chatbots, dealers can provide quick and personalized responses to customer inquiries, even outside of business hours. Chatbots can also help to generate leads by collecting customer information and scheduling appointments.
Local Radio Spots/Segments
Local radio spots/segments can still be effective in promoting a Kohler generator dealer. Dealers can use radio spots to promote special offers, upcoming events, or new products and services. They can also sponsor radio segments related to home improvement or power solutions to reach their target audience.
Offer Referral Incentives
Word of mouth can be a powerful marketing tool for any business, including Kohler generator dealers. By offering referral incentives, dealers can encourage satisfied customers to recommend their services to friends, family, and colleagues. Referral incentives can come in various forms, such as discounts on future purchases or services, gift cards, or other rewards. It’s important to make the referral process easy and straightforward for customers, such as by providing them with referral cards or online referral links.
Hosting events can be an effective way to build relationships with customers and promote Kohler generator dealer services. Events can range from open houses, product demos, or customer appreciation events. Dealers can also partner with local businesses or organizations to co-host events, which can help to increase exposure to a wider audience. It’s important to promote events in advance and provide attendees with a memorable experience.
Sponsor Local Events
Sponsoring local events can be an effective way to increase brand awareness and support the local community. Dealers can sponsor events such as community fairs, charity events, or sports teams. By sponsoring local events, dealers can increase exposure to their brand and services and generate goodwill with potential customers.
Utilize Influencer Marketing
Influencer marketing involves partnering with social media influencers who have a large following in a particular niche. Influencers can promote Kohler generator dealer services to their followers through sponsored posts or other forms of content. By partnering with influencers, dealers can reach a wider audience and build credibility with potential customers.
Attend Trade Shows
Attending trade shows can be an effective way to showcase Kohler generator dealer services and products and connect with potential customers. Dealers can display their products and services, hand out promotional material, and network with other professionals in the industry. It’s important to choose trade shows that are relevant to the dealer’s business and target audience.
Offer Financing Options
Offering financing options can make it easier for customers to afford Kohler generator dealer services and products. Dealers can partner with financing companies to offer financing options such as monthly payments, low-interest rates, or no down payments. By offering financing options, dealers can make their services more accessible to a wider range of customers.
Exceptional Customer Service
Providing exceptional customer service can help to differentiate Kohler generator dealers from their competitors and build customer loyalty. Dealers can provide exceptional customer service by being responsive, knowledgeable, and helpful to customers. It’s important to listen to customer feedback and take action to address any concerns or issues.
Local magazines can be an effective advertising option for Kohler generator dealers. Dealers can create print ads or advertorials that promote their products and services to readers who may be interested in backup power solutions in the local areas being targeted. It’s essential to select a local magazine that reaches the right audience and aligns with the dealer’s brand values.
Billboards can be an effective way to build brand awareness and reach a wide audience. Kohler generator dealers can create eye-catching billboards that showcase their products and services and promote their brand. It’s vital to choose a high-traffic location and ensure that the billboard’s design is simple, clear, and memorable.
Call and Form Tracking
Call and form tracking are essential tools for attribution in marketing. Call tracking allows dealerships to track phone calls that come in through their marketing campaigns and attribute them to specific campaigns, channels, or keywords. By using unique phone numbers, dealerships can easily track the effectiveness of different marketing strategies and optimize their campaigns accordingly. Form tracking, on the other hand, allows dealerships to track form submissions on their website and attribute them to specific marketing campaigns. By using unique forms and form URLs, dealerships can track the effectiveness of their campaigns in generating leads and optimize their strategies for better results. Together, call and form tracking provide valuable insights into the success of marketing campaigns and help dealerships make data-driven decisions to improve their ROI.
Marketing a Kohler generator dealer requires a comprehensive approach that includes both traditional and digital marketing strategies. Dealers should concentrate on developing their brand identity, optimizing their website for search engines, using social media to engage with customers and generate leads, and using paid advertising to reach a broader audience. By utilizing a combination of these strategies, dealers can successfully promote their business to their target audience and increase lead acquisition and sales.
If you need assistance with marketing your Kohler generator dealership, contact the standby generator marketing experts at Online Marketing Standard for a free, no-obligation consultation by calling 407-604-0990 or contacting them online.