Novice, in-house content creation is no longer enough. To stand out above the crowd, your business should invest in top content marketing services from a team of experts. Our company uses a data-driven approach with a focus on user intent and state-of-the-art search engine optimization tools and techniques to accelerate growth for our clients. Our industry-focused writers can cover everything from NCLEX review courses to managed IT and house cleaning companies.
Online Marketing Standard can take care of your digital marketing needs, including the creation of compelling, 100% unique and purposeful content.
What Is Digital Marketing and Why Is Everyone Talking About It?
Digital marketing is any method of generating demand for a company’s products or services using any digital platform. There are many reasons it’s so important, with the most striking one being the increasing amount of time everyone spends online. Most people spend hours each day using smartphones and computers, and there are more opportunities than ever to leverage virtual space for commercial growth.
Search engines are another major reason your company should consider increasing its content marketing efforts. People rely heavily on sites like Google for information, directions, advice and making bookings and purchases. Populating your website with expertly written, relevant content signals to search engines that your website meets users needs and, over time, can drive your site to the very top of the search engine results pages.
Why Content Marketing?
A content marketing campaign has an array of benefits for small businesses. In addition to boosting your position on search results, it should offer genuine value to website visitors. Giving something away for free to tempt customers to buy something is a long-established business practice, and this is essentially what content provides.
By educating your audience about a relevant topic or subject, you demonstrate your aptitude in your area of expertise and establish authority.
If the reader is genuinely engaged by the content, they’ll click through any links and are much more likely to respond to a call to action. What’s more, a content strategy can inspire loyalty among your existing customers, who are much more volatile due to the sheer amount of choice in the crowded marketplace.
Content with a message lets your customer base know you’re on the same page and are willing to add value to their lives even when they’re not actively purchasing from you.
Let Us Shape Your Content Marketing Strategy
A comprehensive content strategy is necessary to create content that aligns with your business goals. Our content marketing agency understands exactly how to drive results, starting with a clearly defined audience and extensive keyword research and ending in increased website traffic, a well-established online presence, better brand awareness and more revenue for your business.
Every company is different, so we always customize our content marketing services to your specific needs. Once we get to know your brand, we use a tried and tested process for all clients’ content marketing campaigns:
- Strategy development and keyword research: The first step of the process is applying our industry knowledge to your brand and learning everything we can about your company. We then develop a strategy based on topical keyword research so we can create long-lasting content at word counts that suit your needs or budget. We consider user intent, search volume and cost per click and also conduct extensive competitor research.
- Creating optimized content: Creating content lies at the heart of everything we do, and we’re one of the best in the business. We operate across the full spectrum of custom content creation services, developing a multipronged approach to reach as many internet users as possible. Unlike many other companies that split content creation and optimization, our content team has the skills and tools to deploy SEO as they write, saving you time and money.
- Content deployment: Once it’s written, we help you get the content online using your social media platforms and other platforms that are most relevant to your target audience.
- Content reporting and analytics: Creating content that converts and inspires loyalty should never be a one-and-done process. We use analytic tools and our extensive database to measure ROI and identify areas of success and elements that could be improved. We can work with you to continually improve your position on the SERPs and ensure your content fulfills its purpose.
Content Marketing Services We Offer
There are many different forms of content marketing to include in your strategy. Below is a breakdown of some of the most effective ways to improve online visibility and provide value to potential and loyal customers.
Blog Articles
A blog post is a highly versatile form of content, sitting right at the top of the sales funnel to drive organic traffic and establish brand authority. Using SEO best practices, blog writing is one of the best ways to populate your website with long-form, topically enriched content. This engages your audience while simultaneously letting search engines know your website is useful and authoritative and should climb to the first page of the results pages.
Website Content
Website copy needs to perform a lot of functions at once. Geo-targeting is essential, and most businesses aren’t aware of the best ways to capture local search intent as well as user intent. Our team of content writers, content managers and digital marketing experts can help you by creating website content that sells your products or services to web users and search engines.
Infographics
As people, sight is our primary sense, which means we respond strongly to visual cues. Infographics are a key component of our digital marketing services and can tell a story of a thousand words in an instant. They’re helpful to break down complex subjects and punctate written content to visually as well as emotionally engage website users.
Ebooks, White Papers and Authoritative Guides
Long-form content is useful during the middle and bottom stages of the sales funnel and can be a great means of capturing data from potential clients. Compelling content and actionable information combine to grab and hold the intention of your target market while subtly convincing them that your company holds the solution to their problems.
Social Media Posts
Word of mouth has changed a lot over the last 20 years, with social media acting as a platform for consumers’ concerns, passions, desires and everything in between. The majority of people use some form of social media on a daily basis. Rather than telling one friend of a good experience and 10 of a bad one as it was estimated in the past, people have the option of reaching thousands of people on a global scale.
While this means customer experience is more of a priority than ever, it’s also an opportunity for businesses. Creating engaging, meaningful and actionable content encourages engagement on social media. Once you can get your audience to share content with the rest of their network, you’re on to a winner. We’ll help you choose which platforms are best for your audience and develop a sharing calendar to ensure posts are shared in a timely, regular manner.
Press Releases
Press releases provide the world with updates and events about your company, creating a sense of urgency about engaging with your brand. Our content writers understand how to make press releases appeal to news outlets and the public, boosting brand authority and awareness.
Case Studies
The phenomenon of social proof has been around as long as people have. We look to our peers for validation, affirmation and direction, and case studies tap directly into this predisposition. When a potential buyer learns about the value your product or service has added to a real person, they’re more likely to trust you and want to try it for themselves.
Benefits of High-Quality Content From Our Content Marketing Company
Now that you know what professional content marketing services involve, let’s take a look at the key benefits.
Build Brand Awareness
Your brand is what helps people understand what your company is about so they can decide whether it aligns with their buying intentions. It’s crucial in the early stages, when potential clients are conducting research, and it’s the main reason a long-time customer stays loyal to you. Building awareness around your brand helps you stand out ahead of the competition and get noticed by your audience.
Be an Industry Leader
When people spend their hard-earned money, they want to do so with confidence. Having a strong online presence lets consumers know you’re a reputable source within your market. It builds trust, encourages likes and shares and makes conversions more likely.
Reach More Potential Customers From Your Specific Target Audience, Grow Your Business and Make More Money
While PPC and other forms of advertising are catchall strategies, putting your brand in front of everyone, content makes it more likely your specific audience will convert. This is because optimized content meets people on search engines where they type queries that are 100% relevant to what your company does. When you reach more people in your target market, your business grows, and the ultimate result is more long-term customers and increased revenue.
Reach Your Target Audience With Engaging Content From Our Content Marketing Team
Increase organic website traffic, engage your audience and establish your company’s online presence with help from Online Marketing Standard’s content marketing services.
