Client:

Power Pros | Based out of Southwest Pennsylvania

Industry:

Briggs & Stratton Generator Installer and Electrician

Campaign Type:

Website Design & Development, Search Engine Optimization (SEO), Local SEO, Google Ads & Link Development

Objectives

  • Design and launch a modern, SEO-optimized, conversion-focused WordPress website.

  • Enable high-quality lead generation through Google Ads and Local SEO.

  • Increase organic visibility, mobile usability, and user engagement.

  • Improve Power Pros’ brand perception and online authority in Southwest PA.

Background & Execution

Power Pros, a Briggs & Stratton Generator Installer and Licensed Electrician serving Southwest Pennsylvania, approached Online Marketing Standard (OMS) with an urgent need: their digital presence was outdated, ineffective, and misaligned with the modern expectations of their target customers.

Their website—built nearly a decade ago—was not mobile responsive, lacked SEO foundation, had poor site structure, and failed to deliver leads or conversions. Our objective was not only to revamp the aesthetics and structure but to build a user-centric, conversion-driven website that empowered Power Pros to scale lead generation and brand visibility.

This project wasn’t just a design overhaul—it was a comprehensive digital transformation. OMS took the lead in designing a responsive, fast, and SEO-optimized WordPress website backed by high-performing Local SEO strategies and targeted Google Ads campaigns. The ultimate mission was to transform Power Pros from an offline-dependent business to an online powerhouse with a measurable return on investment (ROI).

Results:

Through our custom WordPress website design, Online Marketing Standard (OMS) developed a site that truly reflected the generator installation and electrical services Power Pros offers. The new website was built to be fully mobile responsive for seamless usability across all devices.

We crafted a user-friendly interface that simplified navigation and guided users toward conversions. By implementing faster load times, we significantly improved user experience and engagement. Additionally, our SEO-friendly pages laid the groundwork for long-term visibility and lead generation by aligning with search engine best practices.

Since launching the website, OMS has continued to deliver impactful results for Power Pros through a robust digital marketing strategy that includes state-of-the-art Local SEO, full-service SEO, and targeted Google Ads. These efforts have driven extraordinary growth: Power Pros has achieved a nearly 20x return on investment, generated over 200 generator estimate requests in a short timeframe, and seen massive performance increases—including an astonishing 5,500% increase in conversions. The data speaks for itself—OMS helped Power Pros reach the next level.

The Following Metrics are from February – May 2025

  • 5,500% INCREASE in Conversions

  • 390% INCREASE in Organic Clicks

  • 320% INCREASE in Organic Impressions

  • 1,624 INCREASE in Keyword Positions on Google

  • 110% INCREASE in Google Ad Clicks

  • 260% INCREASE in Local SEO Clicks

  • 460% INCREASE in Phone Calls

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Sean Bolton

Co-Founder & Generator Marketing Expert

Are You Ready to Take Your Generator Dealership to the Next Level?!