Client:
Premier Generator (Premier Energy Solutions)
Industry:
KOHLER Generator Dealer (Installation, Maintenance, Repairs & Service)
Campaign Type:
SEO, Local SEO & Website Redesign
Objectives
Background & Execution
This client partnered with Online Marketing Standard (OMS) to grow their market share in New England, offering KOHLER Standby Generator Installation, Maintenance, Repairs & Service to homeowners and businesses. In a competitive market, Premier Generator first leaned on OMS for a website redesign, with content migration without hindering their profound positioning and highly trafficked blogs. Our experienced development team partnered with their marketing division to create a new website that combined an exceptional User Experience (UX) and incorporated their stylistic brand.
We then moved to a comprehensive and strategic Local SEO & SEO strategy that has taken them to the top of the SERP for countless Bottom-of-the-Funnel (BotF) keywords. Appreciating a continual shift in tactics and strategy & capturing its niche target audience, Premier Generator saw its biggest year (2023) of genset installs.
Results:
With prominent CTA placement, an increase in content production, enhanced UX for better on-page analytics, incorporation of local-specific keywords, high-quality backlinks, informative blog posts, location pages & enhanced website loading times (2023 vs. 2022):
