Website Design & SEO for a Generator Dealer in SEPA

M.T. Ruhl, a company based in Southeastern Pennsylvania, embarked on a project to develop a new website with a key objective of lead generation. The project also included enrollment in Local SEO, full-service SEO, and Link Building to enhance the company’s presence on the search engine results pages (SERPs). These efforts resulted in impressive KPIs within the first six months post-launch, including a ~300 position gain on Google, a ~60% increase in first-time users, a 70% increase in total users, an ~85% increase in search impressions, a 10% increase in clicks through Google, a 35% increase in phone calls, an ~80 increase in form submissions, and a 30% increase in calls through the Google Business Profile.

The core problem users were encountering was the outdated and inefficient website that M.T. Ruhl previously had. It was not optimized for lead generation, lacked effective SEO strategies, and provided a poor user experience, which resulted in low engagement, minimal lead conversion, and suboptimal search engine rankings.

The goal was to create a new website that would significantly improve lead generation by enhancing user experience, optimizing for SEO and local SEO, and employing effective link-building strategies. The ultimate aim was to increase search engine rankings, drive more traffic, and boost user engagement and conversions.

An easy-to-navigate and modern website that allows them to quickly find information on M.T. Ruhl’s services, with improved mobile responsiveness and higher search engine visibility to trust and engage with the service.