Our team can build your Bing and Yahoo shopping campaigns from the ground up. This begins with the proper foundation of keyword research and analysis. For instance, you want to be targeting very specific dialed in searches that closely match a product that you’re selling. You also want to target action and purchase oriented terms, while avoiding phrases indicating more of an interest in information or research.
Ultimately, we’ll help you find the prospects who are purchase ready, and looking precisely for the type of product you sell, then leapfrog the competition to reach them quickly, directly and efficiently.
With continuing Yahoo and Bing Shopping optimization, we’ll also ensure your campaigns continue to improve, and that performance never stagnates. We’ll carefully analyze which products, photos, titles, prices and ad styles all work together to deliver maximum impact and return for you, weeding out what doesn’t work.
We’ll even work to improve your conversions with each visitor by testing and tweaking your landing pages, the checkout process for your store, and all of the myriad factors along the way which impact whether or not somebody ends up making a purchase or walking away.