When it comes to your small business’s digital marketing strategy, an SEO campaign is no longer optional. It’s one of the most effective long-term approaches, and few things inspire results as well as an effective SEO strategy. Showing up higher in local search results and gradually climbing up the search engine results’ pages for relevant keywords takes a lot of time and effort.
Affordable SEO services for a small business can work alongside you, maximizing growth and improving brand awareness. At Online Marketing Standard, a leading marketing agency, our affordable SEO service offers company owners a chance to add a highly lucrative string to their digital marketing bow.
What Is Search Engine Optimization?
SEO efforts drive organic traffic to your website by increasing your visibility on search engine results pages. It involves an array of best practices that can improve both the quantity and the relevance of the people visiting your website. Let’s take a look at why it’s important:
- Organic search results are the listings a SERP’s algorithm has deemed as being the most relevant to the query a user types in. Unlike PPC ads that appear at the top, you can’t pay to get to the top of organic searches, but there are a number of SEO strategies that can get you there.
- A high-quality but cheap SEO service matches your website to as many potential search terms and indicators as possible. So, instead of sending random traffic to your site like many marketing approaches, it sends quality, targeted and relevant traffic.
- Effective but affordable SEO packages can drive your website to the top of the SERPs, which naturally means a drastic increase in the number of people visiting your website. Not only that, but top-level professional SEO services actually improve your site for users as well as search engines. They do this in a number of ways, such as making navigation more intuitive, improving website design and ensuring content is attractive and easy to read.
Our Affordable SEO Services
Now that you know why it’s so important to find affordable SEO services, let’s delve into the details. One of the biggest reasons using an SEO agency is the best approach to small business SEO is time. It’s not just knowledge of marketing, content and web development that’s required, but also the time to implement all the various aspects of an SEO plan.
With an agency, you benefit from the services of an entire team but pay around the same as a single in-house expert’s salary. For many small business owners, that makes outsourcing to affordable SEO service providers a no-brainer.
On-Page SEO Services
On-page SEO are the elements you control via your web page. Some of the ways our SEO experts can help you rank higher include optimizing for:
- Website URL
- Title tags
- Meta descriptions
- Keyword research
- Web design
- Site speed
- Mobile friendliness
Off-page SEO is the element of your SEO strategy that occurs beyond your website. An SEO company can assist you by overseeing:
- Link-building strategies including internal and external links
- Guest blogging
- Social media marketing
- Influencer marketing
- Review management
- Brand mentions
Local SEO Package
Local search engine optimization is the fastest element of SEO. If you conduct most of your business in your local area, getting to the top of searches that include your city/town/village or the words “near me” is easier than general searches. However, search engine algorithms are constantly evolving, and there are elements you need to work on every day. These include:
- An optimized Google Business Profile
- Local keywords
- Local directories
- Online reviews
- Local backlinks
- Geographic markup
- Local content
- Local coverage from reputable online sources
- Mobile optimization
Technical SEO Services for Small Business
One of the biggest challenges for a small business is finding affordable SEO services that can solve technical SEO issues. These are the complex technical elements of your website that impact how Google’s algorithm ranks your page, such as:
- Site speed
- Robots.txt file
- Broken links
- Duplicate content
- Schema markup
- Structured data
- XML sitemap
How Can SEO Companies and Search Engines Help Your Small Business Grow?
There are a number of ways SEO can help your company grow, including the fact that it:
- Is a cheap marketing strategy
- Improves credibility and brand authority
- Supports content marketing
- Maximizes ROI on PPC
- Gives you competitive advantage
- Expands your reach
- Improves local search rankings
- Makes your site more usable
- Delivers measurable results
- Boosts engagement
Additional Online Marketing Strategy Ideas
When shopping around for an affordable SEO package, consider choosing an SEO service provider that also offers other marketing services. Below are marketing efforts that work superbly alongside inexpensive SEO services.
Content Marketing Services
Content marketing involves writing informative content containing keyword strings. Over time, the more content you build, the more relevant Google will find your page in relation to web searches that include terms related to your business. Examples include blog posts, articles, white papers, press releases and email marketing campaigns.
In addition to raising awareness of your brand and establishing authority in your niche, content marketing offers something of genuine value to your site visitors. And we all know the power of making a good first impression!
Pay-per-click ads help you get to the top of search engine results pages, raising brand awareness and guaranteeing a certain amount of paid traffic to your site. It’s important to closely manage PPC campaigns to ensure they’re delivering maximum ROI.
Social Media Posts and Ads
Lots of people use social media to research products and services, and as Gen Zers and millennials increase their purchasing power, this trend is growing stronger. Social media is a great way to build long-lasting relationships with clients and a sense of community around your brand. Social media ads are often highly targeted, making them one of the most — if not the most — lucrative places to advertise your small business.
Start Using Our Affordable SEO Service Today
If you’re looking for low-cost SEO services for small businesses, look no further. Small business owners are probably the busiest people in the world, and SEO and content marketing are time-consuming yet highly effective marketing strategies.
Online Marketing Standard is a boutique marketing agency focused on PPC, content marketing and social media marketing, and we offer the best affordable SEO services around. Get a quote for our small business SEO services to start saving time and making more money today.