Local SEO

Unlock the Power of Local SEO for Your Business

3a6a09257710ae8ade15a901dca88e35e334293d

Co-Founder & Executive

Marketing Consultant Expert

Learn More About Local SEO. Call OMS Today

Unlock the Power of Local SEO for Your Business

In today’s digital age, standing out among competitors is more challenging than ever. But what if there was a way to ensure that when locals search for your services, you’re the first name they see?

With Online Marketing Standard’s Local SEO strategy, specifically tailored for contractors, you’re sure to be found!

If you are a Generator Dealer, Basement Waterproofer, Fencing Company, Electrician, or another service-related contractor, see why Local SEO is vital for you & how Online Marketing Standard is the gold standard for managing your online presence.

Book a Call

Why Local SEO Matters for Contractors Like You

Everyone pulls out their smartphone or laptop in a connected world before looking for a contractor. They need their basement waterproofed, a generator installed, a fence put up, or their electrical issues solved. If your business isn’t prominently showing in these local searches, you’re not just missing out on clicks – losing potential clients, tangible sales, and growth.

Stop Missing Out on Local Leads

Local search rankings aren’t just a game of pride; they’re directly tied to your bottom line. Each local keyword appearing in the search result can mean potential leads. The vast majority of searchers never go past the first page. You’re invisible if you’re not there for all intents and purposes.

But here’s the good news: that coveted top spot can be yours with the right strategies from Online Marketing Standard.

Local SEO isn’t just about search engine algorithms and keywords. It’s about crafting an online presence that translates to real-world sales. It’s about ensuring that when someone searches for a service you offer, they find you – not some other local businesses.

Audit Your Website’s SEO Now!

Enter the URL of your homepage, or any page on your site to get a report of how it performs in about 30 seconds.

Become the Go-To Service Provider in Your Area

Local SEO is crucial for businesses that rely on local clientele. It allows you to stand out in the SERPs (Search Engine Results Pages) and reach your audience right when they’re looking for local services or products. Look at the top local business listings in your market, and you will see they’re doing this already…

Here’s an overview of the core components and services Online Marketing Standard offers with Local SEO:

Image of local ranking increase on search engines -- Local SEO works!

Google Business Profile (GBP) Optimization:

Setup and Verification: Ensure the business is listed correctly and verified on Google Business Profile.
Information Accuracy: Make sure that the business information: name, address, phone number, and other details are consistent and accurate.
Post Updates: Regularly update the GBP profile with posts, offers, and news.

Local Citations and Directory Listings:

Consistency: Ensuring that the business’s name, address, and phone number (often referred to as NAP) are consistent across all directories for local search results.
Quality Over Quantity: Focusing on getting listed on reputable local business directories rather than just any directory.
Industry-specific Directories: Target directories specific to your business’s industry or niche.

On-Page SEO Optimization:

Local Keywords: Researching and integrating local keywords (like “electrician in [city name]”) into the website content.
Meta Data: Optimizing title tags, meta descriptions, and headers with local keywords.
Embedding Maps: Integrating Google Maps into the contact page or footer to reinforce the local service area.

Quality Backlinks: Pursuing backlinks from reputable local websites, organizations, or news outlets to grow local search ranking possibilities.
Sponsor Local Events: This builds brand visibility and can earn valuable backlinks from local event websites.

Review and Reputation Management:

Encourage Reviews: Prompt satisfied customers to leave positive reviews on Google, Meta, and other relevant local search platforms.
Responding to Reviews: With the power of AI, actively managing and responding to all reviews, showing engagement and commitment to customer satisfaction.

Local Content Creation:

Local Blog Posts: Writing content that caters to local news, events, or industry-specific information relevant to the community.
Local Landing Pages: If a business operates in multiple locations, creating individual location-based landing pages can help rank in those specific localities.

Mobile Optimization:

Responsive Design: Ensuring the website is user-friendly on mobile devices, considering most local searches happen on mobile.
Speed Optimization: Make sure the website loads quickly to retain users looking for local information on the go.

Local Business Schema: Implementing structured data markup to provide search engines with more information about the business, like services offered, pricing, operating hours, etc.

Analytics and Reporting:

Track Performance: Using tools like Call and Form Tracking, Google Analytics and Google Search Console to monitor website traffic, rankings, and conversions.
Ongoing Adjustments: Continually refining the strategy based on the insights from performance data.

Local SEO for a basement waterproofer & OMS using Local SEO tools to help them become #1

Ready to Dominate Your Local Market?

The digital landscape is vast, but your market is local. With the expertise of Online Marketing Standard, we help you harness the power of the web to make a concrete impact in your neighborhood. Don’t let potential customers pass you by.

Take control, stand out, and become the go-to contractor in your community.