Benefits of Working With a Professional Agency to Grow Your Home Improvement Business
Whether you offer remodeling services or specialize in new construction, there are many benefits to working with a digital marketing agency. Skilled marketers can set you up for digital marketing success, resulting in the following:
Increased Web Traffic
Every time someone visits your website, you have an opportunity to educate them about your services and explain what makes you different from other home improvement businesses. Working with a digital marketing agency helps you increase the number of visitors to your website, giving you more and more chances to generate leads and convert them into paying customers.
Better Lead Quality
The total number of leads you have isn’t as important as the number of qualified leads you have. Highly qualified leads have a sincere interest in your home improvement services and are prepared to make a buying decision. You want to spend most of your time talking to these individuals, not calling wrong numbers or trying to talk uninterested people into getting a quote. A digital marketing agency can help you harness the power of the internet to increase the number of highly qualified home improvement leads you receive.
Higher Search Engine Rankings
When it comes to growing your home improvement company, the search engines are your friend. Every time someone types in a keyword related to home improvement, their search engine looks through billions of pages of content to determine which pages are the most relevant. When someone searches for a home improvement company in your service area, you want your business to show up as close to the top of the rankings as possible.
A digital marketing agency can implement effective SEO strategies to help you use the search engines to your advantage. The higher your rankings, the more clicks you’re likely to get, increasing traffic to your website and giving you even more opportunities to sign new customers. After all, the page that ranks #1 in Google for its target keyword gets nearly 32% of the clicks from users searching for that keyword.
Increased Brand Awareness
Once your search engine optimization strategy pays off, you’ll have more people coming to your website and searching for information about your home improvement business. As a result, your digital marketing strategy increases brand awareness, or the extent to which potential customers are aware of your business and recall some of its key characteristics. Brand awareness is essential for bringing people into your sales funnel and having opportunities to show them why they should choose you for their home improvement needs.
More Online Visibility
The more visible your company is, the easier it is to attract new customers. A digital marketing agency can help you get online reviews, set up paid search ads and use other marketing techniques to make your home improvement company more visible than ever.
Better Conversion Rates
No matter how many marketing strategies you use, you should have one important goal in mind: increasing your conversion rates. In simple terms, conversion rate is the number of users who take a desired action. You may want people who visit your website to request a quote, schedule an estimate or download a guide to planning a remodeling project. If you can convince more people to take this desired action, you’ll have more opportunities to close the sale.