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Co-Founder & Executive

Small Business Marketing in a Digital World

In today’s fast-evolving digital landscape, press releases are no longer just for journalists—they’re for Google. They’re for ChatGPT. They’re for your next client searching for the solution you provide.

At Online Marketing Standard, we craft Optimized Press Releases designed to dominate the SERP, rank in local search, and support your entire digital strategy. These aren’t your average boilerplate announcements. Our press releases are engineered to perform—not just inform.

Whether you’re an addiction treatment center, MSP, electrician, fishing charter, fencing contractor, or generator installer, a well-placed press release helps you:

  • Build authority
  • Gain strategic backlinks
  • Reach audiences via both search engines and AI chat tools
  • And position your brand as the go-to expert in your space
Marketing expert showing how to optimize a press release headline for increased visibility in both AI search and traditional SERP listings

Why Press Releases Matter More Than Ever in 2025

The rise of AI-powered search has redefined how your content gets discovered.

In just the past few months, Answer Engine Optimization (AEO) has emerged as a major force in digital visibility. Press releases—optimized with entity-rich language, structured data, and strategic syndication—are now appearing in:

  • Google AI Overviews
  • ChatGPT search recommendations
  • Google Gemini search citations
  • Perplexity and Claude’s research summaries
  • Grok (X)’s conversational discovery feeds

This shift has created a massive opportunity for brands that act early.

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Sean Bolton

Co-Founder & Executive

Get Your Optimized Press Release Today!

An effective press release that showcases relevant keywords, matches search results and showcases relevant data with authoritative links.

Benefits of Optimized Press Releases

Your press release gets syndicated across high-domain-authority websites and chatbots—boosting your website’s SEO profile and helping you outrank the competition.

Whether you’re targeting addiction treatment in Tampa or electricians in Long Island, your press release can be geo-optimized for both local and broader visibility.

We write with structured data and entity-focused keywords that increase the chance of your brand being cited by AI tools like ChatGPT, Gemini, and Claude when users search for related queries.

Press releases enhance keyword strategy, reinforce topical relevance, and act as a trust-building asset that complements your full-service SEO and Local SEO campaigns.

Clients are more likely to choose a business that’s in the news. Press releases signal expertise and momentum—whether you’re launching a new location, expanding services, or sharing community involvement.

What OMS Does with Optimized Press Releases

At Online Marketing Standard, we take a full-service approach to digital PR—integrating every release into your larger digital marketing and SEO strategy. Here’s how we make your press release work for rankings, relevance, and real-world results:

We don’t just write—we target your ideal placement.

  • Identify the most authoritative PR wire services to syndicate your release (PR Newswire, PRWeb, Business Wire, and more).
  • Build targeted outreach lists of editors, local journalists, and niche publishers in your industry vertical.
  • Prioritize outlets with high AI-indexing potential and strong domain authority to drive SERP results and brand citations.

Whether you’re a generator installer launching in a new market or an addiction treatment center announcing accreditation, we aim for digital placements that matter to your audience.

This is where traditional PR meets search-first content creation.

  • Craft SEO- and AEO-optimized press releases tailored for your brand and target keywords.
  • Embed structured data, hyperlinks, and entity-rich terms to help both search engines and AI tools understand your brand’s relevance.
  • Frame your news with a digital-first angle—so it resonates with media and ranks online.

OMS develops press releases that not only look professional but rank for keywords like “local MSP support,” “licensed electricians near me,” and “fishing charters in Destin.”

Wider reach, better rankings, and immediate SEO value.

  • Distribute through premium PR wire platforms for mass-scale syndication.
  • Secure instant placements across 100+ high-authority domains—from regional news to niche blogs.
  • Generate SEO-friendly backlinks that directly reinforce your digital credibility.

Whether you’re a fencing contractor looking to dominate regional search or a generator installer entering a competitive market, our distribution strategy backs your long-term SEO goals.

We track, measure, and continuously improve your digital PR performance.

  • Monitor online placements, referring domains, and domain authority growth.
  • Track increases in AI-engine citations, organic keyword movement, and referral traffic.
  • Deliver a monthly PR performance report with actionable SEO insights.

Our clients in addiction treatment and home services use these reports to gauge visibility and refine future campaigns—turning PR into a predictable part of their SEO growth.

Expert team at an SEO services agency optimizing web pages to boost online visibility and drive organic traffic for small businesses

Ready to Be Seen, Shared, and Searched?

At Online Marketing Standard, we believe that an Optimized Press Release is more than a news update—it’s a strategic digital asset.

We’ve helped:

  • Addiction treatment centers increase trust and referrals through accreditation announcements
  • MSPs and electricians secure local rankings with new service territory launches
  • Fishing charters showcase seasonal events that earn attention from tourists and locals
  • Fencing contractors and generator dealers build credibility with community involvement stories

Let’s build a press release strategy that boosts your brand, strengthens your SEO, and fuels your digital growth—starting now.

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