Whether you’re operating a pizza shop in Clermont or a cleaning service in Doctor Phillips, social media can boost your company’s exposure locally to an eager and motivated audience in and around the Orlando area.
Why Is SEO Important?
Addiction treatment services are different from many of the services offered by other types of businesses. People who need these services may not want their family members, friends or employers to find out about it, so they may prefer to search for information on addiction treatment from the privacy of their own homes. Search engine optimization makes it easier for those people to find your treatment center without compromising their privacy and comfort.
Local SEO for Your Addiction Treatment Center
Local SEO is an important aspect of your overall SEO strategy. Many businesses operate globally — in other words, they offer products and services that can be provided to customers anywhere in the world. This approach doesn’t work for addiction treatment facilities. To help patients recover from substance abuse, you need to work with them in person. That’s why it’s so important to optimize your site for local searches.
When searchers use local keyword phrases to find information about their treatment options, you want your treatment center to show up at the top of the search engine results pages. Local SEO strategies help you achieve this goal. If you operate a drug rehab center in Miami, for example, your drug rehab SEO strategy should target keywords like “Miami addiction treatment” and “drug rehab in Miami Florida.”
Our Approach to Local Search Engine Optimization
One of the best ways to optimize your website for local search is to create a business listing on Google. When we start optimizing your site, one of the first things we do is verify your location so you can take advantage of Google’s tools for local businesses. To verify your location, Google sends a postcard to your physical address.
While you wait for that postcard to arrive, we work on setting up your listing and making it as useful as possible for search engine users. We typically do the following:
- Create a unique description of your treatment center to help you stand out from the competition
- Make sure your address and phone number are correct
- Add an official email address
- Insert a link to your website
- Update your hours of operation
- Add photos and videos to show users what your treatment facility looks like
Once you verify your location, it’s important to update your listing regularly, especially if you change your operating hours or add new locations. We also recommend that you continue adding blog posts, photos and other types of content.