If you own a pest control company, appearing at the top of the search engine results pages is paramount. And it’s funny how SEO services work; since the pest control industry is known for catching spiders, we use an SEO strategy to let Google’s Spiders crawl your website to give you better rankings in your service area, driving relevant traffic and potential clients.
Within this blog post, we will outline the 7 ways your pest control company can benefit from hiring an SEO company, how a Local SEO campaign can drive leads and why customers online may not be finding you.
What is SEO and an SEO Company?
Search engine optimization (SEO) is a digital marketing strategy that involves optimizing your website to rank higher on search engine results pages (SERPs). The ultimate goal of SEO is to drive more traffic to your website by achieving a prominent position on the first page of Google search results for keywords most relevant to your target audience.
An SEO company, like Online Marketing Standard, can improve your business’s online visibility and search engine rankings. This can lead to more traffic, potential leads, phone calls, and sales for your business.
The Power of Local SEO
Local search optimization is a critical digital marketing strategy for small businesses. In fact, 46% of all Google searches seek local information. Failure to optimize your business for local search can result in missed opportunities to attract potential customers actively searching for products or services in your area.
#1 Conduct Keyword Research on Pest Control
The first step in any successful SEO campaign is keyword research. Keyword research involves identifying the phrases and terms that potential customers use to search for pest control services. By understanding the language your target audience uses, you can optimize your website to match their search queries.
To conduct keyword research, use tools like Google Keyword Planner, SEMrush, and Ahrefs. These tools will provide insights into keyword search volume, competition, and difficulty.
When conducting keyword research, look for keywords relevant to your business and with a high search volume. Avoid targeting the wrong and overly competitive keywords, as it can be difficult to rank for them.
#2 Use Local Keywords for Qualified Leads
When optimizing your website for local SEO, using local keywords is important. Local keywords are phrases that include your city, town, or region. Look for local keywords, like “Pest Control Near Me” or “Pest Control in Orlando” (if your pest control company is located in Orlando) — these are drivers for your target market and are sometimes easier to rank for than more generic terms.
You can increase your visibility in local search results by including local keywords in your website’s content, titles, and meta descriptions.
#3 Optimize Your Website for Pest Control SEO
SEO for pest control isn’t just research; it’s also like a car — you gotta look under the hood. Search engines like, well, a clean engine, aka website. Website on-page optimization involves changing your website to make it more search-engine friendly.
To optimize your website, start by including your target keywords in your website’s content, titles, headings, and meta descriptions (title tags). And make sure your website is mobile-friendly. Finally, optimize your website’s load speed; a slow-loading website can hurt your search rankings.
#4 Create High-Quality Content about Pest Control
Content Marketing is king! Creating high-quality content is an essential aspect of Search Engine Optimization. By creating informative and engaging content, you can attract more visitors to your website and keep them engaged. Engaged visitors = leads!
When creating pest control content for your website, make sure it’s relevant to your target audience and includes your target keywords from #1. Create blog posts, infographics, and other types of content that provide value to your audience.
#5 Link Building Strategy for Pest Control Companies
Backlinks are when another website points to yours. They are saying, ‘hey, internet — you should trust these guys.’ Backlinks are a great way to attract a customer base that may not know www.businessname.com or be able to find you on Google. They’re also an important ranking factor in search engine algorithms, indicating that other websites value your content.
To build backlinks, contact other websites in your industry and ask if they’d be willing to link to your website. You can also create guest posts for other websites, including a link to your website.
#6 Claim Your Google Business Profile, AKA Local SEO
Local SEO is important to any pest control company’s digital marketing strategy. You can increase your visibility in local search results by claiming your Google Business Profile listing.
To claim your Google Business Profile listing, create a Google account and follow the prompts to verify your business. Make sure your listing includes accurate information, such as your business name, address, phone number, service area, a brief description and a link to the website.
Many new customers will come from your Google Business Profile. For pest control companies, it’s instrumental to their success. It’s also where your satisfied customers can leave positive reviews.
#7 Encourage Online Reviews
Let’s dive a little deeper into reviews…
An essential part of pest control SEO is reviews. Google is hungry, and they judge websites on an E-A-T factor — Expertise, Authority & Trust. Bullets 1-6 tackle expertise and authority, but the circle is incomplete without trust.
By encouraging your customers to leave reviews, you can improve your search rankings and attract more customers to your business.
Send follow-up emails to your customers after providing a pest control service to encourage online reviews. Include a link to your Google Business Profile listing and ask them to leave a review. You can also include a link to your Yelp or Facebook page, as these are popular platforms for leaving reviews.
Pest Control SEO Services from Online Marketing Standard
Promoting your pest control services through search engine optimization and local SEO can be a powerful way to increase your online visibility and attract more customers to your business.
By conducting keyword research, optimizing your website, creating high-quality content, building backlinks, claiming your Google Business Profile listing, using local keywords, and encouraging online reviews, you can improve your search rankings and grow your business.
At Online Marketing Standard, we specialize in helping pest control companies promote their services through on-page SEO, off-page SEO, SEO packages and local SEO. Our team of experienced professionals can help you conduct keyword research, optimize your website, create high-quality content, and build backlinks. We can also help you claim and optimize your Google Business Profile listing and encourage online reviews.
If you want to take your pest control business to the next level, contact Online Marketing Standard today to learn more about how we can help.