How to Market Your Briggs & Stratton Generator Dealer Services Online
Briggs & Stratton generators are essential for homeowners and businesses looking for reliable backup power sources during adverse weather events and unreliable power sources. However, many companies that sell, install, and maintain Briggs & Stratton backup generators struggle to promote their capabilities in a way that amplifies brand recall and impacts their bottom line in terms of return-on-investment (ROI). Online Marketing Standard (OMS) is a company with over 10 years of experience in promoting the services of electricians and Briggs & Stratton dealers and installers throughout the USA and Canada using digital marketing strategies. OMS have achieved incredible results and have a 100% client retention rate for all standby generator dealers they have partnered with over the years.
Successful digital marketing campaigns for Briggs & Stratton generators include a multi-faceted strategy approach that incorporates the following:
Search Engine Optimization (SEO)
SEO for Briggs & Stratton dealers should focus regionally since most dealers and electricians that offer generator sales and installation only work within a specified distance from their warehouse or physical location. It’s essential to focus on regionally-specific coding, content, and backlinking strategies, with the closest major metropolitan market being the primary target for efforts. A “Areas Served” page is also essential to call out suburban and rural markets for searchers who demand working with a local electrician or Briggs & Stratton dealer to assess and install their backup generator.
Local SEO for Briggs & Stratton dealers and electricians should focus on Google Business Profile (Local/Maps) since it has been shown to perform as well, if not better than traditional organic SEO for generator dealers. Google Business Profile provides branding opportunities in search results with photos, ratings, and review scores, and being listed in the top three listings converts to higher inbound phone calls and site traffic, resulting in more quote requests.
Pay-Per-Click (PPC) Marketing
PPC is a crucial part of the overall marketing mix for Briggs & Stratton generator dealers, providing a quick way to get to the top of search engines. Google Ads has cost controls built-in, allowing companies to target specific regions and limit their ad budget. A successful PPC campaign can drive large volumes of targeted traffic to a site at a set cost, producing significant ROI due to high margins on generator sales, installs, and ongoing annual maintenance contracts.
Social Media Marketing
Social media is an effective way to promote Briggs & Stratton generator services to a vast audience, especially during weather events or crises. Platforms like Facebook and Instagram offer great advertising opportunities with laser-targeted capabilities, getting your brand and its offerings in front of the right people at the right time.
Call and Form Tracking
Proper channel attribution is critical for generator dealers to measure the effectiveness of their marketing efforts. Call and form tracking provides an excellent solution for dealers to track the source of phone calls and understand which marketing campaigns are driving the most calls to their business. In addition, form tracking enables Briggs & Stratton dealers to track and analyze which forms on their website are being completed and which marketing channels are driving the most form submissions. By utilizing call and form tracking, dealers and installers can obtain valuable insights into the most effective marketing channels, which enables them to make data-driven decisions on how to allocate marketing budgets for maximum ROI.
To market your Briggs & Stratton generator dealership effectively, a holistic approach is crucial, utilizing all of the above strategies in parallel. By doing so, you can ensure that your brand stands out from the competition, getting more phone calls and quote requests, and increasing demand for your products and services.
If you’re not sure how to increase online demand for your Briggs & Stratton generator dealership, give Online Marketing Standard a call for a free consultation with one of their generator marketing experts. They can help create demand for your Briggs & Stratton generator products and maintenance services today!