How to Market Your Kohler Generator Services Online
Kohler generators are becoming increasingly popular due to the need for reliable power sources in homes and businesses. However, many Kohler generator dealers struggle to effectively market their services and reach their target audience. That’s where Online Marketing Standard comes in.
At Online Marketing Standard, we specialize in digital marketing for Kohler generator dealers and installers. We’ve worked with dealers and electricians throughout the USA and Canada for over 10 years and have achieved impressive results. Our approach focuses on a comprehensive, multi-faceted strategy that incorporates the following elements:
Search Engine Optimization (SEO)
SEO is crucial for Kohler dealers to attract local customers since most dealers and electricians only work within a specific distance from their physical location. Therefore, it’s essential to focus on regionally-specific coding, content, and backlinking strategies. It’s also essential to have an “Areas Served” page to attract searchers looking to work with a local electrician or Kohler dealer within a specific market.
Local SEO is particularly important for Kohler dealers and electricians, and Google Business Profile is THE most effective tool to use. Google Business Profile provides branding opportunities in search results with photos, ratings, and review scores. Here at Online Marketing Standard, we’ve seen how being listed in the top three listings in Google Business Profile converts to more inbound phone calls and site traffic (up to 60+% of online inquiries), resulting in higher quote requests.
Pay-Per-Click (PPC) Marketing
PPC is an essential part of the marketing mix for Kohler generator dealers since it provides a quick way to get to the top of search engines. Platforms like Google Ads allow dealers to target specific regions and limit their ad budget. An effective PPC campaign can produce significant ROI due to high margins on generator sales, installs, and ongoing annual maintenance contracts.
Social Media Marketing
Social media is an effective way to promote Kohler generator services to a vast audience. Platforms like Facebook and Instagram offer great advertising opportunities with laser-targeted capabilities. During weather events or crises, these platforms can be especially effective.
Call and Form Tracking
Call and form tracking is essential for providing proper channel attribution from marketing efforts. With call tracking, generator dealers can track the source of a phone call and understand which marketing campaigns are driving the most calls to their business. Form tracking works similarly, allowing Kohler dealers to track and analyze which forms on their website are being completed and which marketing channels are driving the most form submissions. By using call and form tracking, dealers and installers can gain valuable insights into which marketing channels are most effective and make data-driven decisions on how to allocate marketing budgets for maximum ROI.
To effectively market your Kohler generator dealership, it’s essential to take a holistic approach. By utilizing all of the above strategies simultaneously, you can ensure that your brand stands out from the competition and gets more phone calls and quote requests.
Current Kohler generator dealer clients include:
Genstar Generator Service – Central Florida’s top Kohler generator dealer
Premier Generator – Middleborough, MA’s #1 Kohler generator dealer
If you’re not sure where to start or how to increase online demand for your Kohler generator dealership, give us a call for a free consultation. We can help create demand for your Kohler generator products and maintenance services today!