Client:

Power Pros | Based out of Southwest Pennsylvania

Industry:

Briggs & Stratton Generator Installer and Electrician

Campaign Type:

Website Design & Development, Search Engine Optimization (SEO), Local SEO, Google Ads & Link Development

Objectives

  • Design and launch a modern, SEO-optimized, conversion-focused WordPress website.

  • Enable high-quality lead generation through Google Ads and Local SEO.

  • Increase organic visibility, mobile usability, and user engagement.

  • Improve Power Pros’ brand perception and online authority in Southwest PA.

Background & Execution

Power Pros, a Briggs & Stratton Generator Installer and Licensed Electrician serving Southwest Pennsylvania, approached Online Marketing Standard (OMS) with an urgent need: their digital presence was outdated, ineffective, and misaligned with modern expectations.

Their website—built nearly a decade ago—was not mobile-responsive, lacked an SEO foundation, had poor site structure, and failed to deliver leads or conversions. Our objective was not only to revamp the aesthetics and structure but to build a user-centric, conversion-driven website that empowered Power Pros to scale lead generation and brand visibility.

This project wasn’t just a design overhaul—it was a comprehensive digital transformation. OMS led the design of a responsive, fast, SEO-optimized WordPress website, supported by high-performing Local SEO strategies and targeted Google Ads campaigns. The ultimate mission was to transform Power Pros from an offline-dependent business to an online powerhouse with a measurable return on investment (ROI).

Results:

Through our custom WordPress website design, Online Marketing Standard (OMS) developed a site that truly reflected the generator installation and electrical services Power Pros offers. We built the new website to be fully mobile-responsive for seamless use across all devices.

We crafted a user-friendly interface that simplified navigation and guided users toward conversions. By improving load times, we significantly enhanced user experience and engagement. Additionally, our SEO-friendly pages laid the groundwork for long-term visibility and lead generation by aligning with search engine best practices.

Since launching the website, OMS has continued to deliver impactful results for Power Pros through a robust digital marketing strategy that includes state-of-the-art Local SEO, full-service SEO, and targeted Google Ads. These efforts have driven extraordinary growth: Power Pros has achieved a nearly 20x return on investment, generated over 200 generator estimate requests in a short timeframe, and seen massive performance increases—including an astonishing 5,500% increase in conversions. The data speaks for itself—OMS helped Power Pros reach the next level.

The Following Metrics are from February – May 2025

  • 5,500% INCREASE in Conversions

  • 390% INCREASE in Organic Clicks

  • 320% INCREASE in Organic Impressions

  • 1,624 INCREASE in Keyword Positions on Google

  • 110% INCREASE in Google Ad Clicks

  • 260% INCREASE in Local SEO Clicks

  • 460% INCREASE in Phone Calls

Sean Bolton

Co-Founder & Generator Marketing Expert

Are You Ready to Take Your Generator Dealership to the Next Level?!