Premier Air (Premier Energy Solutions)


Ductless Mini-Split Installation & Maintenance (Haier & Mitsubishi Electric)

Campaign Type:

Website Design & Development, Search Engine Optimization (SEO), Local SEO, Link Development


  • Website Design & Development
  • Call-to-Action (CTA) Placement
  • Page Speed Optimization
  • Google Business Profile (GBP) Optimization
  • Testimonials and Trust Signals
  • Create Engaging & Informative Content

Background & Execution

Premier Energy Solutions partnered with Online Marketing Standard (OMS) to launch Premier Air – a ductless mini-split installation company in Middleborough, Massachusetts.

We were tasked with building their website, building content from scratch, enlisting their brand on 40+ citation platforms, and making them a powerhouse in New England.

The client wanted a bespoke website representing their brand ideology and purely driven for conversions. Our development team went above and beyond to deliver an end product that exceeded expectations.

With incredible sister-company awareness, a solid partnership with MassSave and determination for the long-term, OMS started by building service-specific pages, then shifted focus onto model/brand pages, and then to location-specific pages, which sparked great SERP positioning.

Locally, our agency wanted to leverage local awareness of a state-wide initiative that would save homeowners money while introducing the Premier Brand. So, we strategically implemented BotF MassSave language, resulting in high Local SEO position rankings, lead generation and conversions.


Within the first few months of the website launch, Premier Air saw expedient growth in rankings, SERP positioning, analytics, lead generation, and conversions, resulting in the following (first 4 months vs. next 4 months)

  • +59% in Organic Search traffic
  • +79% in Organic Impressions
  • +44% in Organic Traffic users (GA4)
  • +38% in Organic Sessions (GA4)
  • +38% in Event Count (GA4)
  • +12% in User Engagement (GA4)
  • +249% in Conversions
  • +25% in First Time Organic phone calls
  • +11% in Form Submissions
  • +23% in Google Business Profile Business Interactions
  • +15% in Google Business Profile Impressions

Seth Skversky, Director of Search
Seth Skversky

Marketing Consultant Expert

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