Premier Generator (Premier Energy Solutions)


KOHLER Generator Dealer (Installation, Maintenance, Repairs & Service)

Campaign Type:

SEO, Local SEO & Website Redesign


  • Call-to-Action (CTA) Enhancement
  • Page Speed Optimization
  • Google Business Profile (GBP) Optimization
  • Testimonials and Trust Signals
  • Create Engaging & Informative Content

Background & Execution

This client partnered with Online Marketing Standard (OMS) to grow their market share in New England, offering KOHLER Standby Generator Installation, Maintenance, Repairs & Service to homeowners and businesses. In a competitive market, Premier Generator first leaned on OMS for a website redesign, with content migration without hindering their profound positioning and highly trafficked blogs. Our experienced development team partnered with their marketing division to create a new website that combined an exceptional User Experience (UX) and incorporated their stylistic brand.

We then moved to a comprehensive and strategic Local SEO & SEO strategy that has taken them to the top of the SERP for countless Bottom-of-the-Funnel (BotF) keywords. Appreciating a continual shift in tactics and strategy & capturing its niche target audience, Premier Generator saw its biggest year (2023) of genset installs.


With prominent CTA placement, an increase in content production, enhanced UX for better on-page analytics, incorporation of local-specific keywords, high-quality backlinks, informative blog posts, location pages & enhanced website loading times (2023 vs. 2022):

  • +5,905% YoY in Organic Search traffic
  • +1,806% YoY in Organic Impressions

  • +40% of SERP positioning YoY
  • +214 % in a Click-Through-Rate from the Search Engine YoY
  • +2,362% in Organic Traffic users YoY (GA4)
  • +2,388% in Organic New Users YoY (GA4)
  • +109% in Conversions YoY

  • +92.46% YoY of Organic phone calls

  • +148% in Google Business Profile Business Interactions YoY

  • +162% in GBP Phone Calls YoY

  • +95% in GBP Website Clicks YoY
Seth Skversky, Director of Search
Seth Skversky

Marketing Consultant Expert

Are You Ready to Take Your Generator Business to These Heights?!