Digital marketing has become an indispensable tool for businesses looking to reach out to customers and stay ahead of the competition. Decking companies, in particular, have much to gain from a well-planned digital marketing strategy. Below, we’ll explore various aspects of digital marketing and how they can be leveraged by deck builders to reach their marketing goals.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). SEO is essential for decking companies looking to increase their online visibility and acquire quality leads of people actively searching for decking solutions.
To improve your website’s SEO, start by performing a thorough keyword research. This will help you understand what keywords and phrases your target audience is using to find decking services and products. Once you’ve identified the relevant keywords, optimize your website’s content to include these keywords in a natural, readable manner. You can also optimize your website’s meta tags, images, and other technical elements as well as building backlinks to the site to improve its ranking on SERPs.
It’s also important to have a solid content marketing plan in place to supply your website with fresh content each and every month. By doing so, you’ll be broadening your keyword phrase reach which will provide a steady stream of targeted website traffic and attract new customers.
Local SEO
Local SEO is a subcategory of SEO that focuses on improving a website’s visibility in local search results (map listings). This is especially important for decking companies that operate in a specific geographical area who are looking to attract local inquiries from area residents and business owners seeking a new deck for their home or business.
To improve your local SEO, you should start by creating a Google My Business account. This will allow you to create a business listing that will appear in Google Maps and local search results. Be sure to include your company’s address, phone number, business hours, and other relevant information in your listing.
Once the Google Business Profile page has been verified and optimized, it’s then time to focus on building high-quality local citations. Building local citations entails creating business listings on local directories and review sites such as Yelp, TripAdvisor, and dozens of other directory resources. These citations coupled with regular updates to your Google Business profile will help establish your business’s online presence and improve your visibility in local search results for people searching for local decking contractors.
Google Ads
Google Ads is a pay-per-click advertising platform that allows businesses to display ads in Google search results and other Google affiliated websites. This is an effective way for decking companies to reach customers who are actively searching for decking solutions and you only pay (per click) when someone clicks on one of your ads. It’s also a proven online marketing tactic for supplying your company with a predictable lead flow source.
To get started with Google Ads, you’ll need to create an account and create your first campaign. Start by researching relevant keywords and creating ad groups that target specific keywords and phrases. Next, you’ll need to create ad copy that is compelling and highlights the benefits of your decking services.
Social Media Marketing
Social media marketing involves using social media platforms such as Facebook, Instagram, Pinterest, and others to reach customers and amplify your brand to the masses. Social media is an effective way to connect with potential customers, engage with existing customers, and increase your brand’s visibility.
To get started with social media marketing, start by creating a profile for your decking company on the major social media platforms including Facebook, Instagram and Pinterest. Be sure to include a complete profile, including a profile picture, cover photo, and about section. Next, start posting regular updates about your company, including photos, videos, and blog posts. Be sure to engage with your followers and respond to comments and messages promptly.
Social Media Advertising
Social media advertising is a form of paid advertising that involves placing ads on social media websites. This is an effective way to reach a targeted audience and increase your brand’s visibility.
To get started with social media advertising, you’ll need to create a campaign on relevant social media platforms such as Facebook and Instagram. Start by researching your target audience and defining your marketing goals. Then, create ad copy and images that will appeal to your target audience and encourage them to take action. Finally, set a budget and launch your ad campaign.
Digital marketing is an essential tool for decking companies, so it’s essential you find the right digital marketing agency partner to align your needs with a marketing strategy best suited to match your desires and outcomes.
If you’re looking to attract more customers to your deck building business, look no further than Online Marketing Standard. Online Marketing Standard has extensive experience working with home improvement companies including firms that specialize in decking. Give us a call at 407-604-0990 for a free, no-obligation consultation.
