So what exactly are Outbrain ads, and content discovery networks? Well, you’ve likely seen them all over the place without realizing what they were. The basic explanation is that they’re the photo and headline advertisements shown on many of the internet’s biggest sites which are directing you to check out new content, potentially tailored to either what was being shown on that page, your personal browsing history, or the overall targeted demographic of a particular site or property.
What does all of this mean for your business? Well, with careful Outbrain advertising management, the content that you showcase to all of these new websites and properties will help you further grow your brand, expand your audience and reach, and drive traffic to your website.
Taken further though, the content you create must be utilized to deliver upon your actual goals. Whether that’s growing your email subscriber base or getting people to sign up for a free trial or to contact you, or make a direct purchase, the content and the ads being shown for it must be working towards that goal.
That’s how we believe we separate ourselves from the competition. Rather than believing that boosting meaningless numbers is the end game, we aim to bring everything back towards your core goals, and the overall purpose of the cohesive online strategy being built for you.