A Strategic Digital Marketing Transformation for a Leading Contact Center & BPO

InfoCision, a nationally recognized leader in contact center and BPO solutions, has officially launched its brand-new WordPress website—strategically designed and developed by Online Marketing Standard (OMS). Built on the Avada framework and powered by years of experience in SEO, content marketing, AI Marketing (AEO & GEO), and pay-per-click marketing, their new website positions InfoCision at the forefront of digital visibility, lead generation, and AI-driven search.

This launch is more than a redesign—it’s a full-scale digital transformation aligned with InfoCision’s growth, innovation, and expansion into AI-powered customer engagement through their new platform and technology suite, InfoEngageAI.

From a Legacy Website to Lead-Driven Digital Machine

Prior to partnering with OMS, InfoCision’s website was built years ago and no longer reflected the scale or sophistication of its services. The previous site contained outdated information and lacked dedicated pages for critical offerings such as:

  • Inbound contact center services
  • Outbound sales and support
  • Industry-specific solutions

Additionally, it failed to highlight their evolving technology stack and emerging AI capabilities.

OMS collaborated closely with InfoCision to rebuild a website that accurately reflects their:

  • Brand identity and enterprise-level credibility
  • Service depth across inbound, outbound, and CX solutions
  • Industry specialization in non-profits, home improvement, healthcare, and more
  • New AI platform, InfoEngageAI, designed to modernize customer engagement
Newly launched WordPress website for InfoCision showcasing modern design, lead-driven pages, and optimized user experience

Content Sprint Launch: Accelerating Authority and Expansion

As part of the website launch, InfoCision opted into OMS’s Content Sprint—a high-impact initiative designed to deploy 10+ SEO-optimized pages immediately.

This approach:

  • Rapidly expands keyword coverage
  • Builds topical authority across service and industry verticals
  • Creates momentum for long-term, month-over-month content marketing
  • Positions InfoCision as a thought leader in both BPO services and AI-driven customer engagement

For companies looking to scale quickly, a Content Sprint provides immediate SEO value while laying the groundwork for sustained growth.

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Sean Bolton

Co-Founder & Executive

Let’s Talk Digital Marketing!

Call Me Today & Let’s Take Your Business to the Next Level!

Built for SEO, AEO, and the Future of AI Search

The new InfoCision website is engineered for visibility across traditional and AI-driven searches. OMS implemented a multi-layered optimization strategy that incorporates:

  • AEO (Answer Engine Optimization): Structuring content to surface in featured snippets and AI-generated responses
  • GEO (Generative Engine Optimization): Aligning content with AI-driven search experiences like Google AI Overviews
  • Entity-Based SEO: Strengthening topical authority across BPO and contact center services
  • AI Overviews Optimization: Ensuring InfoCision is included in Google’s evolving AI summaries

This positions InfoCision to:

  • Rank higher on Google for high-intent BPO and CX keywords
  • Capture demand from decision-makers searching for scalable contact center solutions
  • Establish a dominant presence in organic search and AI-generated results
  • Drive consistent, qualified inbound leads
Digital marketing team at Online Marketing Standard developing SEO and PPC strategies for InfoCision contact center growth

Lead-Driven Pay-Per-Click Campaign for Immediate Results

To complement organic growth, OMS launched a robust Pay-Per-Click (PPC) campaign designed to capture high-intent traffic actively searching for contact center and BPO solutions.

This campaign is engineered to:

  • Streamline intake for businesses seeking CX solutions
  • Target keywords related to customer experience (CX), retention, upselling, appointment setting, and speed to lead
  • Drive traffic to highly optimized landing pages
  • Maximize ROI through precise targeting and budget efficiency

With dedicated ad groups and conversion-focused messaging, InfoCision is positioned to capture leads at every stage of the buyer journey.

Advanced Link-Building Strategy for Authority and Rankings

OMS also deployed an advanced link-building campaign to strengthen InfoCision’s domain authority and improve SERP positioning.

This strategy includes:

  • Greater diversity in anchor text distribution
  • Strategic variation in destination URLs across service and industry pages
  • High-quality backlink acquisition from relevant, authoritative sources
  • Internal linking structures that reinforce topical relevance

The result is a stronger, more resilient SEO foundation that supports both short-term ranking gains and long-term authority.

AEO-driven growth strategy improving visibility in AI search results and Google AI Overviews for BPO services

Positioned for Growth as a Modern BPO & AI Leader

With this new digital infrastructure, InfoCision is now positioned to:

  • Dominate search rankings for BPO and contact center services
  • Generate consistent, high-quality leads
  • Scale their presence as a leader in both traditional CX and AI-powered engagement through InfoEngageAI

Ready to Transform Your Contact Center Marketing? Partner with OMS

If you’re a BPO, contact center, or CX-driven organization with an outdated website or underperforming marketing strategy, Online Marketing Standard delivers results that scale.

We specialize in:

Call today or schedule a consultation to get started. You can also request a free website analysis to uncover missed opportunities.

Online Marketing Standard creates high-performing digital marketing campaigns that drive rankings, capture demand, and fuel long-term growth.

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Call us today at (555) 802-1234

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